Close X
Friday, November 15, 2024
ADVT 
India

More Tests On Maggi, Wrong Ads Can Penalise Even Brand Endorsers

Darpan News Desk IANS, 01 Jun, 2015 11:47 AM
    The food safety watchdog has taken more samples of Maggi noodles across India for testing after certain harmful substances were allegedly found in a batch in quantities higher-than-permissible-limits, the government said on Monday warning that violation of standards will make even brand ambassadors liable.
     
    “We understand that consumers are concerned by reports that the authorities in Uttar Pradesh have found elevated levels of lead in a sample pack of Maggi noodles. We are fully cooperating with the authorities who are conducting further tests and we are awaiting their results,” Nestle India said in a statement.
     
    "FSSAI (Food Safety Standards Authority of India) has taken up the case. It will take action. We have already written to the FSSAI," Food and Consumer Affairs Minister Ram Vilas Paswan said at a press conference here on Monday.
     
    He did not elaborate.
     
    Clarifying the matter, Consumer Affairs Additional Secretary G. Gurucharan said the food safety authority had taken some samples across India for testing. This was after allegations were made over "dangerous levels" of some substances in the popular snack Maggi noodles in Uttar Pradesh.
     
    "Some reports are expected today and within two-three days we will get complete reports. All parameters are being tested," Gurucharan said, adding: "If there is any violation, FSSAI will take action."
     
    The company said it has submitted samples of Maggi Noodles from almost 600 product batches to an external laboratory for independent analysis and it tested samples from almost 1,000 batches at its accredited laboratory. 
     
     
    "These samples represent around 12.5 crore packets. All the results of these internal and external tests show that lead levels are well within the limits specified by food regulations and that Maggi noodles are safe to eat. We are sharing these results with the authorities," the company stated.
     
    Asked for his comments on Bollywood actress Madhuri Dixit being served notice by the Food and Drug Administration (FDA) of Uttarakhand for endorsing Maggi noodles, Gurucharan said the brand ambassadors will also be liable if advertisements were found to be misleading.
     
    Uttar Pradesh Deputy Food Safety Commissioner Vijay Bahadur had said on May 21 that orders had been issued to Nestle to "look into the quality" of batches of Maggi noodles after some samples were reportedly found to contain higher-than-permissible levels of lead and monosodium glutamate.
     
    The samples, authorities in Lucknow said, were taken from a lot in Easy Day departmental store at Barabanki, a district adjoining the state capital, in the second week of May. But Nestle said it was confident these packs were no longer in circulation in the market.
     
    "We regularly monitor all our raw material for lead, including testing by accredited laboratories which have consistently shown levels in Maggi Noodles to be within permisible limits," the company said.
     
    "In addition, we remain committed to continuing to improve the quality of agricultural raw materials across the food chain, working with farmers, suppliers, the authorities and the food industry to ensure food safety,“ it said.
     
     
    "The quality and safety of our products are the top priorities for our company," it added.
     
    The company also sought to dispel rumours that orders had been issued to recall all batches of Maggi noodles. In an e-mail statement to IANS, it said the batch in question had already passed the "best before" date in November last year and was sure that it had automatically been recalled.

    MORE India ARTICLES

    AAP Confident, BJP Hopeful, Congress Despondent Post Election

    AAP Confident, BJP Hopeful, Congress Despondent Post Election
    A day after exit polls predicted an AAP win in Delhi, its visibly relaxed leader Arvind Kejriwal Sunday watched a Hindi movie as the BJP insisted it was still confident of winning the election with wider national ramifications.

    AAP Confident, BJP Hopeful, Congress Despondent Post Election

    Modi Asks States To Work In Tandem With Centre

    Modi Asks States To Work In Tandem With Centre
    Emphasising on the need to empower the states, Prime Minister Narendra Modi Sunday called upon states to forge a model of "cooperative federalism" to resolve differences even as he flagged poverty as India's biggest challenge.

    Modi Asks States To Work In Tandem With Centre

    Manjhi meets Modi, rules out quitting; Nitish to parade MLAs

    Manjhi meets Modi, rules out quitting; Nitish to parade MLAs
    The crisis in Bihar's ruling JD-U deepened further Sunday, as a defiant Chief Minister Jitan Ram Manjhi asserted he will not resign, while the rival camp led by Nitish Kumar decided to parade legislators at Raj Bhavan Monday and stake claim to power.

    Manjhi meets Modi, rules out quitting; Nitish to parade MLAs

    Invisible Planes Next On India's Defence Research Organisation's Radar, Thanks To Sage Bharadwaj

    Invisible Planes Next On India's Defence Research Organisation's Radar, Thanks To Sage Bharadwaj
    India's premier defence research organisation DRDO is open to co-developing a technology promoted by an Indian scientist who claims he can make planes invisible using pre-Mahabharata sage Bharadwaj's formulae

    Invisible Planes Next On India's Defence Research Organisation's Radar, Thanks To Sage Bharadwaj

    Mauritian Ex-PM Navin Ramgoolam Arrested, Gets Bail

    Mauritian Ex-PM Navin Ramgoolam Arrested, Gets Bail
    Former Mauritius prime minister Navin Ramgoolam, who was arrested for involvement in cases of conspiracy and money laundering, was set to be released on bail later Saturday following a decision of the court after a bail motion was heard the same day.

    Mauritian Ex-PM Navin Ramgoolam Arrested, Gets Bail

    JD-U Crisis: Manjhi Wants House Dissolved, Nitish To Stake Claim Sunday

    JD-U Crisis: Manjhi Wants House Dissolved, Nitish To Stake Claim Sunday
    Bihar's ruling JD-U seemed to be on the verge of a split Saturday, as Chief Minister Jitan Ram Manjhi sought dissolution of the assembly despite opposition from a majority of his cabinet even as his predecessor Nitish Kumar was re-elected legislature party chief

    JD-U Crisis: Manjhi Wants House Dissolved, Nitish To Stake Claim Sunday