Close X
Thursday, January 9, 2025
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    2019 International Women's Day: For These Delhi Cops, Crushing Patriarchy Begins At Home

    2019 International Women's Day: For These Delhi Cops, Crushing Patriarchy Begins At Home
    The three women officers said the police department is working towards ensuring that women can walk freely on Delhi roads, irrespective of which hour of the day they are stepping out.  

    2019 International Women's Day: For These Delhi Cops, Crushing Patriarchy Begins At Home

    Left On Its Own, Aam Aadmi Party Looks For Partners In Punjab

    Left On Its Own, Aam Aadmi Party Looks For Partners In Punjab
    The AAP's Punjab unit leaders, led by state president Bhagwant Mann, have been holding parleys with leaders of the recently formed Shiromani Akali Dal (Taksali) but both sides have not been able to announce a formal alliance so far.

    Left On Its Own, Aam Aadmi Party Looks For Partners In Punjab

    Capt Amarinder Singh Urges Employees To End Stir

    With Punjab government employees on strike in support of their demands, Punjab Chief Minister Amarinder Singh on Friday promised employees that his government would implement the decisions taken by the Committee of Ministers on Employees' Issues in letter and spirit.

    Capt Amarinder Singh Urges Employees To End Stir

    Pakistan's Latest Crackdown On Banned Terror Groups ‘Eyewash’: LWJ

    Pakistan's Latest Crackdown On Banned Terror Groups ‘Eyewash’: LWJ
    Islamabad also said it is shuttering institutions that belong to Jamaat-ud-Dawa (JuD), a designated terrorist group that is an alias for Lashkar-e-Taiba.

    Pakistan's Latest Crackdown On Banned Terror Groups ‘Eyewash’: LWJ

    India-Born Reuben Brothers In UK's New Tax Haven Elite List

    Mumbai-born tycoons David and Simon Reuben on Thursday emerged as the second richest on a new list of Britain's Tax Haven Elite, who declare in company filings that they are usually resident in low-tax jurisdictions around the world.  

    India-Born Reuben Brothers In UK's New Tax Haven Elite List

    New Gold-Plated Door For Sabarimala Ahead Of Pujas Next Week

    New gold plated door for Sabarimala: The existing door of the sanctum sanctorum, which has developed tiny cracks, would be replaced on the night of March 11.  

    New Gold-Plated Door For Sabarimala Ahead Of Pujas Next Week