Close X
Thursday, January 9, 2025
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    ‘Hafiz Ji’ Comment Was Pun; Video Should Be Shown In Entirety: Ravi Shankar Prasad

    ‘Hafiz Ji’ Comment Was Pun; Video Should Be Shown In Entirety: Ravi Shankar Prasad
    Under attack by the opposition over his ‘Hafiz ji’ comment, Union Minister Ravi Shankar Prasad on Tuesday said his one-year-old statement was kind of a pun

    ‘Hafiz Ji’ Comment Was Pun; Video Should Be Shown In Entirety: Ravi Shankar Prasad

    Congress Trains Guns On NSA Ajit Doval: Attacks Him In Rallies, Digs Out 2010 Interview

    Congress Trains Guns On NSA Ajit Doval: Attacks Him In Rallies, Digs Out 2010 Interview
    Maulana Masood Azhar, the JeM chief was captured by Indian forces and was released in exchange for the passengers and crew of Indian Airlines IC814, which was hijacked by terrorists and taken to Kandahar of Afghanistan

    Congress Trains Guns On NSA Ajit Doval: Attacks Him In Rallies, Digs Out 2010 Interview

    India Bans Boeing 737 Max 8 Aircraft In Wake Of Ethiopian Airlines Crash

    India banned the use of Boeing 737 Max 8 aircraft by the country’s airline companies in the aftermath of Ethiopian Airlines crash

    India Bans Boeing 737 Max 8 Aircraft In Wake Of Ethiopian Airlines Crash

    Manmohan Singh Not Contesting Lok Sabha Elections From Amritsar: Capt Amarinder Singh

    Manmohan Singh Not Contesting Lok Sabha Elections From Amritsar: Capt Amarinder Singh
    Amarinder Singh on Tuesday said former Prime Minister Manmohan Singh was never in the reckoning for candidature as he had made it clear that he was not interested in contesting the Lok Sabha elections.

    Manmohan Singh Not Contesting Lok Sabha Elections From Amritsar: Capt Amarinder Singh

    Absent In 2014, Social Media A Key Battleground

    Absent In 2014, Social Media A Key Battleground
    In 2014 when the world's largest democracy organised the 16th Lok Sabha polls, the impact of social media on the voters was minimal and traditional media ruled the turf.

    Absent In 2014, Social Media A Key Battleground

    Indian Man Drowns At Sharjah Beach

    Indian Man Drowns At Sharjah Beach
    A 24-year-old Indian man has drowned at a beach in Sharjah city of the United Arab Emirates (UAE), the police said.

    Indian Man Drowns At Sharjah Beach