Close X
Monday, November 11, 2024
ADVT 
India

Indian women largest online food shoppers: Survey

Darpan News Desk IANS, 14 May, 2014 10:50 AM
  • Indian women largest online food shoppers: Survey
Indian women have come a long way from being homemakers to being the largest consumers of online food. They are dynamically using the handiness of internet services for satiating the food choices of their families, a survey says.
 
A comprehensive survey conducted across the metros by a leading online food portal, Tasty Khana, brings forward the online food habits of women in the country. 
 
Sixty-nine percent of women prefer placing food orders and making payments online with Bangalore and Pune receiving the highest online food orders placed by women.
 
As per the survey, 65 percent like to opt for variety of food and cuisines, 69 percent of customers prefer making online payments and 70 percent find online order placing more convenient over calling up restaurants.
 
The survey brings out the factor that 'word of mouth' is the most effective tool in attracting women to the brand.
 
"Being in the food business, we have experienced that a large number of our food orders have been coming in from women customers," said Shachin Bharadwaj, CEO & founder, Tasty Khana.
 
Today 70 percent of women prefer placing an online food order over phone calling and are more brand loyal, to ensure the quality of food for themselves and their families. 
 
"Besides, in a country like India where food is prepared with love and care by the woman of each family, it was important for us to know the change in behaviour of these women in terms of food choices and preferences. Thus, we felt a need to conduct a survey on our female customers and get a deeper insight," said Bharadwaj.

MORE India ARTICLES

Reliance pleads not guilty in 2G case

Reliance pleads not guilty in 2G case
Reliance Telecom told a special court on second generation telecom spectrum allocation case Monday that it had violated no guidelines formulated by the government.

Reliance pleads not guilty in 2G case

SC notice to EC on vote count procedure

SC notice to EC on vote count procedure
The Supreme Court Monday issued notice to the Election Commission on a plea seeking direction for combined counting of votes from a constituency as a whole and not ward-wise.

SC notice to EC on vote count procedure

Lok Sabha election ends, India awaits verdict

Lok Sabha election ends, India awaits verdict
India's most bitterly fought national election ended Monday evening, with some 60 percent of the 66 million electorate in three states voting in the 10th and last leg of a contest widely tipped to end a decade of Congress rule.

Lok Sabha election ends, India awaits verdict

BJP-led NDA to win big, oust Congress

BJP-led NDA to win big, oust Congress
The BJP-led NDA coalition is poised to return to power by winning a majority in the Lok Sabha, ending a decade of Congress-led UPA rule, exit polls said Monday after the general election ended.

BJP-led NDA to win big, oust Congress

Lok Sabha battle, overshadowed by Modi, ends Monday

Lok Sabha battle, overshadowed by Modi, ends Monday
 India's most bitterly fought parliamentary elections end Monday when the last lot of 41 Lok Sabha constituencies vote in three major states, bringing the curtains down on a five-week-plus process widely expected to end a decade of Congress rule.

Lok Sabha battle, overshadowed by Modi, ends Monday

500 days on, crusaders keep Dec 16 fight alive

500 days on, crusaders keep Dec 16 fight alive
"Shapath lo, balaatkaar mukt Bharat ki" (Pledge for a rape-free India), reads a banner at Jantar Mantar in the heart of the national capital. Inscribed below is "Damini", referring to the Dec 16, 2012, gang-rape victim. Next to it stands a lit lamp, leaving you feeling calm despite the sweltering heat.

500 days on, crusaders keep Dec 16 fight alive