Diwali, annually falling between mid-October to mid-November, is celebrated in many ways and by millions of people from all walks of life. It has its roots in drastically broad cultural and religious values. Diwali is one of the most prominent holidays in Hinduism. It relates to the Hindu epic, Ramayana, which centers around Prince Rama, the avatar of Vishnu.
Diwali 2024 is all about staying true to the festive spirit while giving our planet a reason to get jiggy-wiggy too! So, buckle up for a zero-waste, biodegradable Diwali—packed with creativity, sustainability, and fun ways to light up the world sans the eco-guilt.
Diwali, the festival of lights, has undergone a profound transformation in Canada in the last few decades. Once celebrated more intimately within the South Asian community, the festival today has blossomed into a grand, inclusive event embracing a multicultural spirit. This evolution is reflective of the shifting demographics, cultural integration, and vibrant South Asian diaspora that has made Canada home.
Bandi Chhorh Divas, a festival celebrated by Sikhs and devotees around the world, is a time of joy, reverence, and reflection on the values of freedom and compassion. With roots tracing back to the early 17th century, the tale unfolds at a time when Guru Hargobind Ji, the sixth Guru, was imprisoned in the Gwalior Fort by Emperor Jahangir.
For those who have recently made Canada their new home, Diwali serves as a bridge to their roots, even as they navigate unfamiliar traditions and surroundings, reflecting the universal yearning to maintain cultural connections amidst seizing new opportunities around the world.
Diwali, the festival of lights, has long transcended its roots in South Asia and is now a celebration spread over several continents. Its universal themes of light triumphing over darkness and new beginnings resonate far and wide, inspiring global brands to launch limited-edition Diwali capsules year after year. With irradiant jewelry edits and cosmetic products shaped like sparkling diyas, here’s a look at how global brands celebrate Diwali's spirit with style and fervor.
