Thursday, January 21, 2021
ADVT 
Style and Beauty

PANKHI: Turn on the Festive Mode

By Shweta Kulkarni, 30 Sep, 2020
  • PANKHI: Turn on the Festive Mode

The eloquence of old-world charm seamlessly blends with modern-day influences in Nidhika Shekhar’s latest festive collection — PANKHI

 

link to read  e-magazine on Issuu.com

Ever since its inception in 2014, Nidhika Shekhar’s eponymous label has made heads turn with its elegant, fresh and easy to carry designs, which are a perfect amalgamation of Indian aesthetics and unique silhouettes. And now the popular fashion brand is dazzling every fashion enthusiast once again with its latest festive collection — PANKHI.


Infused with a passion for constant innovation, Nidhika Shekhar has integrated the essence of India’s rich cultural heritage with contemporary aesthetics to create a dreamy festive collection — PANKHI, which is sure to spruce up your festive spirit.


Inspired by the traditional hand fan, which was often used in the royal households, the fashion-forward collection is aptly titled PANKHI and features an array of beautiful drape sarees, jumpsuits, draped anarkali, Indo-style sarees, lehengas, capes, dhoti sets among other festive silhouettes. Commenting about the collection, designer Nidhika Shekhar said, “The driving force for our collection is the beautiful ‘phanki’ of ancient time, so we thought of keeping it simple by naming the collection PANKHI. The motifs and embroidery used in the collection reflect our inspiration.”


The ethnic motifs and flattering cuts rooted in festive colour unite in harmony to give the collection a whimsical appeal. The elegant collection of feminine drapes is specially designed for the modern-day Indian woman, who keeps evolving with time yet is connected to her roots. “As a Nidhika Shekhar brand, our forever muse is our inspiring Indian woman, who loves to experiment with every changing time,” explained Shekhar.


Experimentation has always been the hallmark of Nidhika Shekhar brand, which is a favourite among Bollywood celebrities like Taapsee Pannu, Radhika Apte, Neha Dhupia, Sanjana Sanghi, Radhika Madan, Rakul Preet, Yami Gautam, Huma Qureshi among others. The Nidhika Shekhar label has carved a niche for itself in the fashion industry with its continuous effort to infuse Indian aesthetics with a unique style and reinventing itself with changing times.


“We make clothes which are easy to wear yet are little experimental. There is always a modern touch to our Indian outfits. And that is also the USP of PANKHI,” reveals Shekhar, the creative brain behind this festive collection.


With a colour palette of happy hues such as pristine peach, aqua, sunny yellow and the colour of the season – blue, flattering silhouettes and fabrics like silk, chanderi, organza, crepe, silk, georgette with zardosi embroidery, the festive collection is the perfect amalgamation of old-world charm and contemporary nuances.


The ethereal ethnic range — Pankhi, is priced between INR 22000 to INR 50000 and can be purchased from Nidhika Shekhar store at Shahpur Jat. The collection is also available at Aza (online), Pernia’s Pop-up shop, Fuel, Azra, Kayra, Agashe, Armadio, Ole, Collage (Dubai) and several other high-fashion online platforms. So, go ahead, redefine your festive wardrobe with PANKHI.

MORE Style and Beauty ARTICLES

The Wearable Technology

The interesting melange of smart tech with creative fashion has added a whole new dimension to the industry

Going for the Glow

The ABCs of moisturizing to achieve a supple, soft, smoother complexion

 

Show Your Metal

“At first, it was like, ‘this is what we do as women, we get our hair coloured.’ I wasn’t really thinking about it”

The Green Fashion Trend

Opting for clothes that are eco-friendly is not enough, it is important that you completely ban using items that are toxic to the environment from your wardrobe.

The Winter Fashion Rule Book 2018

There are several ways to keep up with the fashionista in you and at the same time stay warm. Here is list of do’s and don’ts to beat the winter blues in style. Check it out…

Holiday Dazzle

‘Tis the season of limited editions –those prettily packaged, special combinations of favourite products from our favourite brands.