Wandering from one beach to another and having lunch in between without changing the swimwear all along is now a possibility.
A Toronto-based entrepreneur has come up with a range of swim trunks made from hydrophobic material - a fabric that repels water.
"We were tired of having to change shorts every time you leave the beach, having car seats soaked and not being able to go from the beach to a restaurant," Franky Shaw, who created the swim suits, was quoted as saying.
The researchers came up with a polyester-blend hydrophobic nanomaterial technology that could keep the swimwears dry.
The technology works by bonding billions of nanoparticles to individual fibres on a microscopic level.
When water-based liquids hit the surface of this material they form a 150-degree sphere and roll off, the Daily Mail reported.