Jigar & Nikita’s Summer Romance Collection epitomizes the brand's commitment to blending traditional artistry with contemporary flair, all while embracing sustainability and slow fashion.
Talk of exquisite festive and bridal fashion brands in India, and one name that stands out is Jigar & Nikita. Founded by the dynamic designer duo — Jigar Shah and Nikita Murarka Shah, the label, since its inception in 2015, has been redefining luxury fashion and is synonymous with excellent craftsmanship, timeless elegance, and sophistication.
Driven by the passion for pushing sartorial boundaries, Jigar and Nikita effortlessly marry traditional artistry with contemporary flair, designing outfits that are the perfect fusion of heritage and modernity. Their distinctive style has not only appealed to fashion enthusiasts worldwide but has also captivated the hearts of celebrities like Soha Ali Khan, Sophie Choudry, Bhumi Pednekar, Taapsee Pannu, Divyanka Tripathi, Adah Sharma, Mrunal Thakur, Gauahar Khan, Richa Chadha, Ali Fazal, Arshad Warsi, Taaha Shah, and many more.
The latest collection — Summer Romance from the house of Jigar & Nikita is equally exquisite. With a strong note of luxury intermingled with breezy silhouettes embellished with delicate beads and flowing fabrics, this collection is a step further in the brand’s journey, fuelled by creative exploration.
“It's our first ever luxury Pret Collection, drawing inspiration from Indian heritage and infused with European-inspired details,” informs the designer duo. Further discussing the inspiration for the collection, Jigar and Nikita say, “The idea behind our collection is to blend traditional craftsmanship with contemporary designs inspired by nature and cultural heritage.”
While the pieces in Jigar & Nikita’s Summer Romance collection weave a beautiful, dreamy story, what further heightens their appeal is the commitment to sustainability.
“The Summer Collection isn't just about aesthetics; it's a statement of sustainability and craftsmanship. Each piece is crafted using sustainable fabric, which not only reduces environmental impact but also conserves resources, requiring only a quarter of the water typically used in processing. Moreover, the entire collection is meticulously hand-made, embracing the ethos of slow fashion. This attention to detail ensures that each garment is not just an item of clothing, but an heirloom piece meant to be cherished and passed down through generations. This emphasis on craftsmanship elevates the collection to couture status, making it perfect for discerning wedding guests or those special smaller occasions for brides and grooms who appreciate the artistry and elegance of timeless fashion,” comments the designer duo.
The captivating collection is dominated by ivory, particularly for the bridesmaid and groomsmen attire. Delving into the artistry behind the collection, the designers express, “Ivory's neutral and sophisticated tone enhances the timeless and refined feel of the collection, ensuring a harmonious and stylish appearance for the wedding party. The craftsmanship involved in creating the pieces in our Summer Romance Collection is truly exquisite. We incorporated traditional techniques, particularly focusing on the meticulous use of beads and pearls. These elements are hand-sewn, reflecting a high level of detail and artistry. The incorporation of beads and pearls adds a touch of elegance and sophistication to the collection, highlighting the skill and dedication of our artisans.”
Turning attention to the USP of the Summer Romance collection, Jigar and Nikita say, “The USP of the Bridesmaid and Groomsmen Luxury Pret Collection lies in its meticulous attention to detail and the use of high-quality materials. The collection features elegant designs crafted from luxurious fabrics, ensuring both comfort and style. Additionally, the harmonious use of ivory and black colour creates a timeless and sophisticated aesthetic that complements any wedding theme, making each piece a perfect blend of tradition and modernity.”
Beyond the stunning designs and impeccable craftsmanship, the brand also takes pride in customization, a hallmark that sets them apart. “Whether it's adjusting the fit, incorporating personal details, or accommodating specific preferences, we strive to ensure that every piece in our collection reflects the unique style and personality of our customers,” explain Jigar and Nikita, who started their journey with just five artisans and today are loved by fashion enthusiasts across the globe.
Reflecting upon their remarkable journey, Jigar and Nikita share, “What began with just five artisans has blossomed into a vibrant community of over 350 skilled craftspeople, all within a span of five years. It's a source of immense pride for us to see how our brand has grown and evolved. Central to our mission is the revival of India's long-lost handwork techniques. We are passionate about preserving these traditional crafts and giving them a new lease on life. Each piece in our collection is a testament to the rich heritage and unparalleled skill of our artisans.
Beyond creating beautiful garments, we're committed to providing our artisans with honourable livelihoods. By empowering them and recognizing their talent, we are not just fashioning clothes; we are fostering a sustainable ecosystem that celebrates craftsmanship and heritage. Our journey so far has been deeply rewarding, and we are excited to continue making a positive impact in the years to come.”
The price range for Jigar & Nikita’s enchanting Summer Romance Collection starts at INR 65,000/- for both bridesmaid and groomsmen attire. Customers can purchase pieces from this collection either through their official website or by scheduling a walk-in or virtual appointment.