Close X
Thursday, December 26, 2024
ADVT 
Style

Plus-size women get a treat from e-commerce site

Darpan News Desk IANS, 31 Jul, 2014 07:48 AM
  • Plus-size women get a treat from e-commerce site
Are you plump and want to shop online?. Try an e-commerce site with a variety of choices for such ladies thereby giving them a reason to smile.
 
Myntra.com has recently launched a plus-size collection by women’s fashion apparel brand Femella. The collection consists of all the categories in women’s wear with an extensive range of dresses, tunics, tops, skirts and leggings.
 
The sizes which are being offered are from 3XL to 7XL and the price range starts at Rs.750 and goes up to Rs.1,990. 
 
Ketki Arora of Femella feels that there is a huge desire among non-standard sized consumers to be able to enjoy fashion and to dress well in the same way as those who fit within standard sizes.
 
“Gauging the demand and lack of styling options available for the healthier body types, Femella is extending its collection with the plus- size range in order to fulfil the gap of this unfocused area,” Arora said in a statement.
 
Femella will sell this collection exclusively on Myntra.com and also intends to sell at its own online shopping portal and later in other partner portals such as flipkart.com, jabong.com, koovs.com & limeroad.com. 

MORE Style ARTICLES

Ready for summer wedding? Try innovative hairstyles

Ready for summer wedding? Try innovative hairstyles
Beat the heat at summer weddings with interesting hairdos which will keep you cool and stylish at the same time.

Ready for summer wedding? Try innovative hairstyles

Jewellery trend 2014: Chokers

Jewellery trend 2014: Chokers
Designers across the globe are trying to bring back the charm of choker neckpieces, and are positioning it as a "must-have accessory" this season.

Jewellery trend 2014: Chokers

Red lipstick favoured at work in bid for promotion: Survey

Red lipstick favoured at work in bid for promotion: Survey
A red lipstick beauty look ensures you stand out from the crowd but what is more interesting that women are wearing this look at the workplace to help in getting a promotion, new research says.

Red lipstick favoured at work in bid for promotion: Survey

Get drenched in style this monsoon

Get drenched in style this monsoon
With the monsoon season going to knock at doors soon, it's time to give an innovative touch to your rainwear clothing with funky colours and trendy designs.

Get drenched in style this monsoon

Celebs Ask: Why Shy Away From Sheer?

Celebs Ask: Why Shy Away From Sheer?
Celebrities like Katy Perry, Lindsay Lohan, Deepika Padukone and Alia Bhatt have dared to wear sheer outfits on different occasions. As the temperature goes up, fill your wardrobe with the see-through pieces, suggests an expert.

Celebs Ask: Why Shy Away From Sheer?

Five Ways To Freshen Up During Summer

Five Ways To Freshen Up During Summer
From adding the 1990s influence to your wardrobe, to flaunting denim shorts or going for tie-dye, there are many trends that one adopt to freshen up their look during summer.

Five Ways To Freshen Up During Summer