An exclusive bridal couture showcase by Anita Dongre
An art as old as time, the traditional Rajasthani art of Pichhwai inspired this special edition bridal couture capsule. Comprising 15 limited edition pieces, exquisitely hand painted by the brand’s master craftsman, each ensemble from the Pichhwai collection is full of minute details and intricacies. Have a closer look at each outfit and you will realize the countless effort of the artist in painting different styles of motifs, each narrating a poem that flows seamlessly in the realm of one’s imagination.
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“Two years ago, during my visit to Rajasthan for a shoot, I had a chance encounter with Lekhraj Ji, while he was painting the walls of City Palace. Intrigued and inspired by the intricacy of his work and his flawless brush strokes, I immediately knew I wanted to give this art another form of life. We chatted about his art and he shared stories of his work being inconsistent. What fuels my creativity today, is not just restricted to design but also about reviving the craft. So, I invited Lekhraj Ji over to our Design Headquarters in Mumbai, and that’s how the Pichhwai Collection came to life.”
The art of Pichhwai is renowned for presenting nature in all its glorious detail – an element that is revisited in all our collections. Intricately painted by hand, each Pichhwai lehenga mirrors the countless effort, minute detailing and intricate handwork of the artist. Depending on the size and complexity of the design, it takes an artist anywhere between a few weeks to a few months to create. To the artists, Pichhwai is more than just art, it is a skill that has been passed down through generations. It is a form of art, which often flows seamlessly between the realms of imagination, skill and meditation.
