Singer Katy Perry is the face of the Swedish multinational retail-clothing company H&M's holiday campaign.
She took to social media to share an image from the campaign of her pulling a snowflake patterned woollen jumper up over her mouth and nose, reports femalefirst.co.uk.
With that, Perry wrote: "Ladies, Gentlemen & unlabeled- let's take a petite pause on the beauteous summer we are experiencing & open our calendars tooooo..THE HOLIDAYSI am excited to announce that I will be starringin @hm's #HappyandMerry Holiday Campaign launching later this year!!!
"Stay tuned for the whole unwrapping! Tap for credits! (can't believe I already have holiday emojis in my most recently used emoji's...more shame)(sic)."
The 30-year-old also said that she has been shopping from H&M for years.
"H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget," she added.
The last celebrity to endorse the campaign was Lady Gaga and Tony Bennett in 2014.