Close X
Thursday, December 5, 2024
ADVT 
Hollywood

Hugh Jackman In Action-Packed Indian Ad For Micromax

The Canadian Press, 10 Jul, 2015 11:55 AM
    Hollywood star Hugh Jackman is now seen in the latest action-packed campaign of Indian mobile phone brand Micromax Informatics Ltd.
     
    In the new campaign for Canvas Sliver 5, fans get to see "The Wolverine" star in a storyline. The association comes as an extension of Micromax’s partnership for the Canvas Series.
     
    Jackman was last seen in the company’s campaign for the Canvas Turbo.
     
    The television commercial, conceptualised by Lowe Lintas and Partners, has been shot like an action-packed thriller and introduces the slimness of the phone. 
     
    Jackman plays the role of a tough character trying to escape a high security prison, and the only weapon he has is the Canvas Sliver 5. The story demonstrates how he uses the slimness of the phone in the most innovative way and manages to escape, thereby showcasing the sleek design throughout the commercial, which went on air on Friday.
     
     
    “Micromax Canvas Sliver 5, the slimmest and the lightest phone ever, deserved a campaign that could become the most entertaining ever. That’s why, we have teamed up once again with Hugh Jackman, best known for his role as Wolverine," Shubhajit Sen, chief marketing officer, Micromax, said in a statement. 
     
    Jackman is also delighted to work with the company again.
     
    “It’s a pleasure to work with Micromax once again. This time on their campaign for the slimmest phone to date, the Micromax Canvas Silver 5," he said.

    MORE Hollywood ARTICLES

    Priyanka To Shoot For 'Gangaajal 2' In Bhopal

    Priyanka To Shoot For 'Gangaajal 2' In Bhopal
    Actress Priyanka Chopra has jetted off to Bhopal to begin shooting for Prakash Jha's "Gangaajal 2".

    Priyanka To Shoot For 'Gangaajal 2' In Bhopal

    Zoe Saldana 'Independent To A Fault'

    I call it absolute irony and I call it a purpose. It was meant to be that way. There's a lesson that the universe needs me to learn.

    Zoe Saldana 'Independent To A Fault'

    Parineeti Calls Aditya 'Cutie'

    Actress Parineeti Chopra is apparently missing her "Daawat-e-Ishq" co-star Aditya Roy Kapur, whom she considers a "cutie".

    Parineeti Calls Aditya 'Cutie'

    Justin Bieber, Hailey Baldwin Enjoy Jet Ski Ride Together

    Justin Bieber, Hailey Baldwin Enjoy Jet Ski Ride Together
    They were spotted on Sunday. Bieber was seen wearing a life-vest over his shirtless body, and he proudly displayed his Calvin Klein underwear worn under a pair of ripped jeans. 

    Justin Bieber, Hailey Baldwin Enjoy Jet Ski Ride Together

    With 'Sense 8', Tina Desi 'Couldn't Ask For More'

    Indian actress Tina Desai, who debuted in American TV with “Sense 8”, says she has received an "overwhelming" response for her role as a strong character.

    With 'Sense 8', Tina Desi 'Couldn't Ask For More'

    Miley Cyrus Hates 'Macho' Energy

    Singer Miley Cyrus says she has dated both men and women, but she felt uncomfortable due to the "macho energy".

    Miley Cyrus Hates 'Macho' Energy