Close X
Friday, November 29, 2024
ADVT 
Hollywood

Bieber, Swift fragrances loss making venture

Darpan News Desk IANS, 21 Aug, 2014 07:31 AM
  • Bieber, Swift fragrances loss making venture
Their albums might be selling like hot cakes but the scents launched by singers Justin Bieber and Taylor Swift are not earning any profit.
 
Beauty company Elizabeth Arden, Inc. recently announced a loss of nearly $150 million for the fiscal year ending June 30 - and pointed the finger at the two pop stars, reports usmagazine.com.
 
The company blamed Bieber's and Swift's scents for lacklustre sales during the fiscal year, down 13.4 percent from 2013. 
 
"The decline in sales of celebrity fragrances, particularly Justin Bieber and Taylor Swift fragrances, was steeper than anticipated," the company said.
 
Swift launched her first perfume, Wonderstruck, in 2011 and followed it up with Wonderstruck Enchanted in 2012. Bieber has introduced three scents, Girlfriend, Someday and The Key since 2011.
 
The company also produces scents for other celebrities including Britney Spears, Jennifer Aniston and Mariah Carey.

MORE Hollywood ARTICLES

Taylor Swift not dating Kenny Sanders

Taylor Swift not dating Kenny Sanders
Singer Taylor Swift has denied a report that she has been secretly dating former BMX pro Kenny Sanders since last year.

Taylor Swift not dating Kenny Sanders

Selena Gomez to be honoured at Italian film fest

Selena Gomez to be honoured at Italian film fest
Singer-actor Selena Gomez will be honoured as a Kids Global Icon at an Italian film festival to be held in Ischia.

Selena Gomez to be honoured at Italian film fest

Beckhams not involved in tax avoidance scheme

Beckhams not involved in tax avoidance scheme
Victoria and David Beckham have been linked to an alleged tax avoidance scheme, but their representative has denied the allegation insisting they have always paid their dues "in full".

Beckhams not involved in tax avoidance scheme

Post baby, Mila Kunis plans to quit acting

Post baby, Mila Kunis plans to quit acting
Pregnant actress Mila Kunis reportedly plans to turn her back on her Hollywood career once she becomes a mother, insisting, "I don't eat and breathe acting".

Post baby, Mila Kunis plans to quit acting

Viewers snub Miley Cyrus' Bangerz Tour TV special

Viewers snub Miley Cyrus' Bangerz Tour TV special
Singer Miley Cyrus' behind-the-scenes Bangerz Tour TV special failed to excite viewers as the show scored only 2 million views when it was beamed in the US.

Viewers snub Miley Cyrus' Bangerz Tour TV special

Olivia Munn obsessed with Johnny Depp's moustache in 'Mortdecai'

Olivia Munn obsessed with Johnny Depp's moustache in 'Mortdecai'
Actress Olivia Munn, known for her role in "Deliver Us From Evil", is obsessed with her "Mortdecai" co-actor Johnny Depp's moustache.

Olivia Munn obsessed with Johnny Depp's moustache in 'Mortdecai'