Close X
Monday, December 16, 2024
ADVT 
Bollywood

Watch: Hrithik Roshan Joins Hand With Transgender Band For A Cause

Darpan News Desk IANS, 03 May, 2016 11:58 AM
  • Watch: Hrithik Roshan Joins Hand With Transgender Band For A Cause
Hrithik Roshan will be seen shaking a leg with the Brooke Bond Red Label 6-Pack Band, touted as India's first transgender band, in their latest track “Ae Raju’ .
 
The song salutes the unabated spirit of the transgender community, and the actor says he was compelled to be part of the song as it addresses a “meaningful” message in a “fun and entertaining way”.
 
The actor, who has himself successfully battled stammering and more, also shared that “we cannot just reject them just because they are different from us”.
 
Brooke Bond Red Label tea in association with Y-Films, the youth films’ wing of Yash Raj Films, is back with another song by the band. 
 
In the song the members of band are inspired to fight discrimination and break all social barriers. 
 
The song and its chorus are a lighter take on the trademark ‘Ae Raju’, a term used by the Hijra community. In the video, Hrithik motivates the members of the band to unleash their inner superheroes. The video went live on Y-Films YouTube channel on Tuesday, read a statement. 
 
 
"I’ve been following the Brooke Bond Red Label 6-pack Band and when I heard that the band is creating a meaningful message in a fun, entertaining way, I had to be a part of it. Shooting with them was an amazing experience,” Hrithik said.
 
The “Bang Bang!” star added: “I think that one of the main causes of anxiety in the society as a whole is the feeling of differentiation between people. It’s important to feel connected to people around you and we cannot just reject them just because they are different from us.”
 
Through the association with the Brooke Bond Red Label 6-Pack Band, the brand aims to encourage everyone to be more accepting, overcome social prejudices and make the world a more welcoming place. 
 
Shiva Krishnamurthy, Brooke Bond Red Label spokesperson and Category Head - Tea, Hindustan Unilever Limited, said: “It is a wonderful feeling to see the overwhelming response and accolades that the Brooke Bond Red Label 6 Pack Band has received to date.
 
 
 
“The band has been welcomed with open arms by music lovers. Through our association, we want to spread the message of inclusiveness and encourage people to become more accepting, break barriers and bond over a cup of tea.”
 
The band rendered hits via collaborations with Sonu Nigam, Zanai Bhosle and Arjun Kapoor.

MORE Bollywood ARTICLES

I'm loving being single mother: SRK's 'Fan' heroine Waluscha De Sousa

I'm loving being single mother: SRK's 'Fan' heroine Waluscha De Sousa
Waluscha was at the peak of her modelling career when she decided to marry, and today she has no regrets about it even if the relationship went sour.

I'm loving being single mother: SRK's 'Fan' heroine Waluscha De Sousa

Was She Murdered? Strangulation Marks Found On Pratyusha's Neck In Autopsy, Last Rites Held

Was She Murdered? Strangulation Marks Found On Pratyusha's Neck In Autopsy, Last Rites Held
Ligature marks were detected on the neck of popular TV actress Pratyusha Banerjee, indicating death due to asphyxiation and hanging, according to a preliminary autopsy on Saturday evening.

Was She Murdered? Strangulation Marks Found On Pratyusha's Neck In Autopsy, Last Rites Held

Criticise Films But Don't Make Personal Comments: Sidharth Malhotra On KRK

Criticise Films But Don't Make Personal Comments: Sidharth Malhotra On KRK
Actor Sidharth Malhotra reacted strongly when Kamaal R Khan made a derogatory comment about his "Kapoor & Sons" co-star Alia Bhatt recently. And now the actor says that he is open for criticism for his films, but not if someone gets personal and cheap.

Criticise Films But Don't Make Personal Comments: Sidharth Malhotra On KRK

Salman Khan Shares Photograph With Baby Ahil

Salman Khan Shares Photograph With Baby Ahil
Superstar Salman Khan, who became a uncle again by welcoming his half-sister Arpita Khan Sharma's first son named Ahil, has shared a photograph of himself with the newborn.

Salman Khan Shares Photograph With Baby Ahil

'Ki & Ka' Mints Rs.7.30 Crore On Opening Day

'Ki & Ka' Mints Rs.7.30 Crore On Opening Day
Arjun Kapoor and Kareena Kapoor Khan starrer "Ki and Ka", which released on Friday, has received a good response at the box office while minting over Rs.7 crore on its opening day in India.

'Ki & Ka' Mints Rs.7.30 Crore On Opening Day

Pratyusha Banerjee: Two Abusive Boyfriends In A Row Finished Her Off

Pratyusha Banerjee: Two Abusive Boyfriends In A Row Finished Her Off
On Friday night, the young actress allegedly committed suicide in Mumbai. 

Pratyusha Banerjee: Two Abusive Boyfriends In A Row Finished Her Off