Close X
Monday, November 11, 2024
ADVT 
Bollywood

Watch: After Open Letter, Amitabh Bachchan's New Video Tells Women To Speak Up

Darpan News Desk IANS, 14 Sep, 2016 12:09 PM
  • Watch: After Open Letter, Amitabh Bachchan's New Video Tells Women To Speak Up
Megastar Amitabh Bachchan has collaborated with Culture Machine's digital channel Blush along with Vivel to create a video titled "Ab Samjhauta Nahin", which inspires women to say no to a life full of compromise.
 
In a narrative by Amitabh, the UnBlushed (a series on digital channel Blush) video, "Ab Samjhauta Nahin" shouts out to all women to challenge time-worn mindsets that stereotype and at times impede their lifestyle choices. 
 
 
The video encourages women to stop accepting any bias and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions. 
 
"A right can never be silenced,"the 73-year-old thespian says in the video.
 
Vivel's integrated brand campaign "Ab Samjhauta Nahin" presents a perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. 

MORE Bollywood ARTICLES

Abhay Deol Interested To Work In 'Happy Bhaag Jayegi' Sequel

Abhay Deol Interested To Work In 'Happy Bhaag Jayegi' Sequel
Actor Abhay Doel on Friday said he wouldn't mind working in a sequel of "Happy Bhaag Jayegi" if it is being made.

Abhay Deol Interested To Work In 'Happy Bhaag Jayegi' Sequel

Actors Just Face Of The Brand: Kangana Ranaut

We are just the face of the brand but consumer is the king. They have to make their decision and know that it is entirely their responsibility what they choose to buy and invest their resources in

Actors Just Face Of The Brand: Kangana Ranaut

Nothing Derogatory About 'Item Numbers': Farah Khan

 Choreographer-director Farah Khan says there is no harm in calling a dance track as an "item number".

Nothing Derogatory About 'Item Numbers': Farah Khan

Raj Kapoor Was Welcomed In Russia Without Visa: Rishi Kapoor

While receiving the honour, Rishi got nostalgic and recalled a few of his late father's fruitful memories.

Raj Kapoor Was Welcomed In Russia Without Visa: Rishi Kapoor

Ranbir Kapoor Tops My Wishlist: Pakistani Actress Mawra Hocane

Ranbir Kapoor Tops My Wishlist: Pakistani Actress Mawra Hocane
Pakistani actress Mawra Hocane, who was once rumoured to be dating Bollywood actor Ranbir Kapoor, says she would love to work with the "Barfi!" star as he is on the top of her wish list.

Ranbir Kapoor Tops My Wishlist: Pakistani Actress Mawra Hocane

Sidharth Malhotra, Alia Bhatt Yet to Sign Aashiqui 3

Sidharth Malhotra, Alia Bhatt Yet to Sign Aashiqui 3
Fans are eagerly waiting to see actors Sidharth Malhotra and Alia Bhatt come together in Aashiqui 3, but producer Mahesh Bhatt says the duo is far from officially signing the movie.

Sidharth Malhotra, Alia Bhatt Yet to Sign Aashiqui 3