Close X
Friday, November 29, 2024
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Holi 2017: Big B, Priyanka Chopra, Ajay Devgn And More Bollywood Celebs Send Out Wishes To Fans

Holi 2017: Big B, Priyanka Chopra, Ajay Devgn And More Bollywood Celebs Send Out Wishes To Fans
Bollywood actors including Amitabh Bachchan, Anushka Sharma and Sonakshi Sinha on Monday sent Holi wishes to their fans, urging them to enjoy a safe and happy festival of colours.

Holi 2017: Big B, Priyanka Chopra, Ajay Devgn And More Bollywood Celebs Send Out Wishes To Fans

Shah Rukh Khan, Aamir Khan and Netflix CEO Reed Hastings enjoys 'Khantastic' Saturday night

Shah Rukh Khan, Aamir Khan and Netflix CEO Reed Hastings enjoys 'Khantastic' Saturday night
Shah Rukh and Hastings posted a photograph where the Bollywood actors and Netflix team posed for the shutterbugs.

Shah Rukh Khan, Aamir Khan and Netflix CEO Reed Hastings enjoys 'Khantastic' Saturday night

Sonakshi Sinha To Perform At Justin Bieber's India Gig

Sonakshi Sinha To Perform At Justin Bieber's India Gig
Actress Sonakshi Sinha will perform at Grammy Award winner and global pop sensation Justin Bieber's Purpose World Tour here in May, she said on Monday.

Sonakshi Sinha To Perform At Justin Bieber's India Gig

Kareena Is A Rockstar: Neetu Kapoor

Bollywood actress Neetu Kapoor said she was excited for Kareena Kapoor Khan's post-pregnancy performance at the Zee Cine Awards here.

Kareena Is A Rockstar: Neetu Kapoor

Dying To Show 'begum Jaan' Trailer To My Family: Vidya Balan

Dying To Show 'begum Jaan' Trailer To My Family: Vidya Balan
Actress Vidya Balan is eager to show the "Begum Jaan" trailer to her family, but says will she will do so only on the day of its formal launch.

Dying To Show 'begum Jaan' Trailer To My Family: Vidya Balan

Rishi Kapoor With A Stack Of Comics Under His Arm

Veteran actor Rishi Kapoor shared an old black-and-white photograph from his childhood, reminiscing about the moment when he had to catch a flight.

Rishi Kapoor With A Stack Of Comics Under His Arm