Close X
Sunday, December 1, 2024
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

International Women's Day: Amitabh Bachchan, Shah Rukh Khan’s Messages Will Force You To Think

International Women's Day: Amitabh Bachchan, Shah Rukh Khan’s Messages Will Force You To Think
On the occasion of the International Womens Day on Wednesday, popular Bollywood celebrities like Amitabh Bachchan, Anil Kapoor and Priyanka Chopra have come forward to celebrate the power of women and thank them for their various roles in life.

International Women's Day: Amitabh Bachchan, Shah Rukh Khan’s Messages Will Force You To Think

WATCH: On International Women's Day, Sakshi Malik Is 'With You In Your Dangal'

WATCH: On International Women's Day, Sakshi Malik Is 'With You In Your Dangal'
It's not the story of one Sakshi Malik, or one fight - it's about the fights every woman fights every single day.

WATCH: On International Women's Day, Sakshi Malik Is 'With You In Your Dangal'

PIC: Virat Wishes Anushka, His Mother On International Women's Day; Calls Them Strongest Women

PIC: Virat Wishes Anushka, His Mother On International Women's Day; Calls Them Strongest Women
The 28-year-old Indian skipper gave a shout-out to all the women around the world and posted a collage on Instagram featuring him along with his mother and Anushka.

PIC: Virat Wishes Anushka, His Mother On International Women's Day; Calls Them Strongest Women

Be Shameless, Selfish: Swara's Advice To Women

Be Shameless, Selfish: Swara's Advice To Women
Actress Swara Bhaskar, on International Women's Day on Wednesday, advised women to be shameless and selfish.

Be Shameless, Selfish: Swara's Advice To Women

Randeep On Gurmehar Kaur: I Should Have Been More Careful, Trolling Is Wrong Regardless Of Gender

Randeep On Gurmehar Kaur: I Should Have Been More Careful, Trolling Is Wrong Regardless Of Gender
Randeep Hooda has been at the receiving end for bullying Delhi University student Gurmehar Kaur on social media, and the actor has clarified that he was not aware about the issue as well as about the threats to her.

Randeep On Gurmehar Kaur: I Should Have Been More Careful, Trolling Is Wrong Regardless Of Gender

People Want To Encash On Failure: Kangana Ranaut

After facing a setback with the failure of "Rangoon", actress Kangana Ranaut says people have a tendency to encash on someone else's failure, and now think that she will lower her price after the box office debacle.

People Want To Encash On Failure: Kangana Ranaut