Close X
Saturday, December 14, 2024
ADVT 
Bollywood

Technology Has Opened Up Our Cinema To Everybody: Aishwarya Rai

Darpan News Desk The Canadian Press, 30 Apr, 2016 01:26 PM
  • Technology Has Opened Up Our Cinema To Everybody: Aishwarya Rai
Actress Aishwarya Rai Bachchan, who is the brand ambassador of L’Oréal Paris and will represent the cosmetic giant at the upcoming 69th Cannes Film Festival, says technology has taken the Indian cinema on a global voyage with “accessibility just a click” away.
 
The actress, who will be completing 15 years of attending the festival this year, also shared that technology has upgraded the ways of communication complimenting the “immense growth” of cinema. 
 
Asked about how has the perception of Indian cinema changed with time at the foreign film festivals, she said she has “never played judge”. 
 
“How it may have changed? I have never played judge but I think common sense would have me recognise that with the world getting smaller with each passing year...Thanks to you members of media, social media and thanks to the communication becoming just at the press of the button and a couple of characters on your own little handsets,” Aishwarya told IANS. 
 
 
The mother-of-one added: “It has just made the world so much smaller that it has opened up your cinema to everybody and accessibility is literally a click of the button to each individual.”
 
The former Miss World walked into Bollywood with “...Aur Pyaar Ho Gaya” in 1997, and then went in to render critical performances in films like "Taal”, “Devdas”, “Hum Dil De Chuke Sanam”, “Guru”, “Dhoom: 2” and “Jodhaa Akbar”. 
 
Aishwarya's tryst with the film gala at the French Riviera began with “Devdas”. The Sanjay Leela Bhansali directorial was showcased and earned applause in 2002. The wife of actor Abhishek Bachchan became a jury member at the film gala in 2003. She then took her talent overseas by working in Hollywood starting with “Bride & Prejudice” in 2004. 
 
The “Sarbjit” star said that the world taking a step ahead technologically is a “reflection of the immense growth”. 
 
She said: “That is the reflection of the immense growth and of the world getting smaller and the obvious that we have always said change is the only constant”. 
 
 
Aishwarya will be representing the brand at the event this year along with actress Sonam Kapoor. Both the actresses have always managed to dazzle their fans at the French Riviera and this year, they will sport looks created using the L'Oreal Paris' Infallible Cannes 2016 Collection.
 
The Cannes Film Festival is scheduled to be held from May 11 to May 21, 2016.

MORE Bollywood ARTICLES

Hrithik Roshan Inspired To Do Comedy

After giving a string of hits in the genre of action and romance in Bollywood, actor Hrithik Roshan says he is now inspired to do a comedy film.

Hrithik Roshan Inspired To Do Comedy

I Wish 'Traffic' Goes On To Become A Big Hit: SRK

After Salman Khan, superstar Shah Rukh Khan has come forward to root for the success of Manoj Bajpayee's “Traffic”. He says he has learnt a lot form Manoj and wished him "all the luck" for the film.

I Wish 'Traffic' Goes On To Become A Big Hit: SRK

Would like to work in 'Parinda' remake: Tiger Shroff

Actor Tiger Shroff, who is awaiting the release of his film "Baaghi", says he is keen to work in the remake of the 1989 film "Parinda" starring his father Jackie Shroff.

Would like to work in 'Parinda' remake: Tiger Shroff

Pratyusha Banerjee's Boyfriend Gets Anticipatory Bail

The Bombay High Court on Monday granted anticipatory bail to actor-producer Rahul Raj Singh, accused of abetting the suicide of his girlfriend, television actress Pratyusha Banerjee.

Pratyusha Banerjee's Boyfriend Gets Anticipatory Bail

Hrithik Roshan's Lawyers Issue Fresh Statement In Spat With Kangana

Hrithik Roshan has submitted the e-mails, sent by Kangana to him, to the Cyber Crime Investigation Cell following which Kangana's lawyer said that no mails received from Kangana's email address at least after May 25, 2014 should be treated as authentic.

Hrithik Roshan's Lawyers Issue Fresh Statement In Spat With Kangana

Salman's Popularity Will Help Sports, Says Salim Khan

Salman's Popularity Will Help Sports, Says Salim Khan
Superstar Salman Khan's father and screenwriter Salim Khan defended the appointment of his son as the goodwill ambassador of the national contingent for the Rio Olympics after several current and former sports icons criticised the move.

Salman's Popularity Will Help Sports, Says Salim Khan