Mumbai, April 27 (IANS) Bollywood actor Sonakshi Sinha has featured in a new campaign for People for the Ethical Treatment of Animals (PETA) India that encourages fans to ditch leather and wear vegan.
For the campaign, Sonkashi is seen holding a bag that's dripping with "blood", she calls attention to the more than 1.4 billion cows, dogs, cats, sheep, and goats and millions of other animals who are slaughtered for leather each year.
"Cows and buffaloes are intelligent, emotional animals who mourn the loss of and separation from loved ones, so I choose vegan leather and other compassionate materials when I shop,a says Sinha.
"Through this campaign with PETA India, I hope to inspire more people to keep fashion fun, not grisly, by wearing vegan."
Sonakshi has previously joined other stars in calling for the strengthening of animal protection laws, starred in a pro-adoption campaign for PETA India, and penned a letter on behalf of the group pushing for the transfer of an abused elephant near Jaipur.
The film, which collected Rs 3.55 crore on its opening day, minted Rs 15 crore on its first Monday taking its collections to Rs 41.5 crore comfortably beating the day four collections of Alia Bhatt's recent release 'Gangubai Kathiawadi' which collected Rs 8.19 crore on Day 4, said film trade analyst Taran Adarsh.
Speaking on the sidelines of a media event on the occasion of his birthday, the 'Dil Chahta Hai' actor said: "Like a lot of people, the pandemic too gave me the time to contemplate and look back on what has happened so far in my life. I consider myself privileged to have reflected on this, it made me realize how fragile life is, how precious it is."
Along with its diverse features, the collection embraces creativity, passion and innovation in each element with a range that is appealing to the young generation of the day.
Calling the experience of working in the series a fulfilling one, she added, "Playing the character in Hotstar Specials' 'Aarya' has been a worthy and inspiring experience showcasing the relationship of a mother and of a woman who can hold the family together despite all odds."
Indian content has undergone a sea change in the past few decades where now women are not hired in films or audio - visual content purely based on pretty faces. Instead, its their ability to put up powerful performances that sets the roadmap ahead for a more just society one frame at a time.
