Mumbai, April 27 (IANS) Bollywood actor Sonakshi Sinha has featured in a new campaign for People for the Ethical Treatment of Animals (PETA) India that encourages fans to ditch leather and wear vegan.
For the campaign, Sonkashi is seen holding a bag that's dripping with "blood", she calls attention to the more than 1.4 billion cows, dogs, cats, sheep, and goats and millions of other animals who are slaughtered for leather each year.
"Cows and buffaloes are intelligent, emotional animals who mourn the loss of and separation from loved ones, so I choose vegan leather and other compassionate materials when I shop,a says Sinha.
"Through this campaign with PETA India, I hope to inspire more people to keep fashion fun, not grisly, by wearing vegan."
Sonakshi has previously joined other stars in calling for the strengthening of animal protection laws, starred in a pro-adoption campaign for PETA India, and penned a letter on behalf of the group pushing for the transfer of an abused elephant near Jaipur.
From singers like Udit Narayan, Kumar Sanu, Alka Yagnik, Javed Ali, rapper Mika Singh to Bollywood celebs Sidharth Malhotra and Kiara Advani, actress Soniya Kapoor and many more will be entertaining the audience with their songs and different acts.
Set in the backdrop of the 1971 War, with India backing freedom fighters in East Pakistan (now Bangladesh) against Pakistan's oppression, and Pakistan attempting to forcefully bring India to the negotiating table by advancing across our western borders, this film is expected to stir the spirit of patriotism.
Industry legends Lata Mangeshkar, Amitabh Bachchan, Padmini Kolhapure, Anil Agarwal, Sonu Nigam, Kailash Kher, Alka Yagnik, and Shabbir Kumar have lent their voices for the song.
The audience will get to see her in a never-seen-before avatar performing extreme physical training routines alongside the Veerangana Force, India's first female commando unit to tackle rising crime against women in the state.
Shot by ace photographer Taras Taraporvala, the ad features Malhotra with a ghastly 'cut' on her face seemingly made by an 'ankus' (a sharp-edged device used to control elephants), asking her fans to "try to relate" to the animal's fate by never riding an elephant. Her hairstyling and make-up were done by Natasha Mathias.
