Production banner Yash Raj Films (YRF) in association with online game portal 99Games on Friday launched the official game for Bollywood superstar Salman Khan's upcoming film “Sultan”. The actor said more than a game, "Sultan: The Game" is a sport.
"Sultan is not just a game, its a sport. 'Sultan: The Game' download the game now," Salman posted on Twitter on Friday.
The game is now available on Google Play and will shortly be available at other platforms too.
"At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinema-goers as well as widen our audience base," Manan Mehta, Vice-President of Marketing and Merchandise, YRF, said in a statement.
The game is based on the upcoming film "Sultan", directed by Ali Abbas Zafar. Also starring Anushka Sharma, Randeep Hooda and Amit Sadh, the movie features Salman in the title character -- a wrestler, who goes on to win the gold medal for India in wrestling.
Due to some reasons, he leaves wrestling and returns to the sport after some time, when age and an unfit body are hurdles in front of him. He is then coached by Randeep's character in mixed martial arts (MMA) and reaches the big stage. Anushka, who also essays a wrestler, plays his love interest in the film.
Produced by Aditya Chopra, "Sultan" is slated to release on Eid this year.
Rohith Bhat, CEO, 99Games, said: "The release of 'Sultan: The Game' has further cemented our relationship with Yash Raj Films. We've attempted to do something different this time with 'Sultan: The Game'. We've opened up pre-registrations for the game and have seen a tremendous response so far."