Close X
Saturday, November 16, 2024
ADVT 
Bollywood

Salman Believes In Word-of-mouth, Not Strategies

IANS, 15 Jul, 2015 12:34 PM
  • Salman Believes In Word-of-mouth, Not Strategies
Superstar Salman Khan, who is gearing up for his film “Bajrangi Bhaijaan”, doesn't believe in having a detailed promotional strategy for a film, but relies on taking the essence of its story to public through “spread of word”.
 
The actor also said that creating awareness about any film has become necessary due to the increase in media channels. 
 
The 49-year-old shared his views about film marketing at a promotional visit for his forthcoming film “Bajrangi Bhaijaan” here on Tuesday. 
 
“From our side, there is no strategy. The film’s team tells us to go and do the job and we do it. Earlier it was very simple with just All India Radio (AIR) and Doordarshan. It used to take just one hour to promote a film. 
 
“But now there are so many channels and newspapers that if we miss one, they start doing negative stories. So, we basically try and go everywhere to spread awareness about the film and its storyline,” Salman told reporters here. 
 
Along with the “Kick” star, director Kabir Khan, actors Kareena Kapoor Khan and Nawazuddin Siddiqui, singers Mika Singh, Adnan Sami, Jubin Nautiyal and Amar Butala, CEO of Salman Khan Films were also present at the event.
 
The much-anticipated film, which will hit the screens on Friday, unfolds a story of a man and a dumb-mute girl as he takes her back to her home in Pakistan from India. It narrates all the adventures he stumbles upon during his journey to the other side of the border. 

MORE Bollywood ARTICLES

'Naughty' Sonam Kapoor Loved To Bully Boys

'Naughty' Sonam Kapoor Loved To Bully Boys
Actress and fashion icon Sonam Kapoor has fond memories of her childhood, especially of playing on swings and bullying boys.

'Naughty' Sonam Kapoor Loved To Bully Boys

Fastest Opening Weekend Of 2015: 'ABCD 2' Mints Rs.46.35 Crore

Directed by Remo D'Souza, “ABCD 2”, the sequel of 2013 film “ABCD: Any Body Can Dance”, became the highest opener of 2015 after collecting Rs.14.30 crore on its opening day itself.

Fastest Opening Weekend Of 2015: 'ABCD 2' Mints Rs.46.35 Crore

Punjabi Film Industry Needs Governing Bodies: Jimmy Sheirgill

Punjabi Film Industry Needs Governing Bodies: Jimmy Sheirgill
Actor Jimmy Sheirgill, who has carved a niche for himself in the Hindi and Punjabi industry in his almost two decades long career, says Punjabi cinema is on a growth trajectory, and it can work better with proper governing bodies.

Punjabi Film Industry Needs Governing Bodies: Jimmy Sheirgill

Madhuri Promises Something 'More Exciting' Than 'Jhalak Dikhhla Jaa'

Madhuri Promises Something 'More Exciting' Than 'Jhalak Dikhhla Jaa'
Bollywood's dancing diva Madhuri Dixit is taking a break from being a judge on dance reality show "Jhalak Dikhhla Jaa". She has hinted that she will be back "shortly", albeit with something more "exciting".

Madhuri Promises Something 'More Exciting' Than 'Jhalak Dikhhla Jaa'

Language No Bar For Tisca Chopra

Tisca, who is well versed in multiple languages, said: “It’s fulfilling for an actor to not be bound by borders or languages as emotions don’t need a language.”

Language No Bar For Tisca Chopra

Rajkumar Hirani found 'Miss Tanakpur Haazir Ho' unique

Rajkumar Hirani found 'Miss Tanakpur Haazir Ho' unique
Award-winning filmmaker Rajkumar Hirani says he is bowled over by journalist-turned-director Vinod Kapri's "Miss Tanakpur Haazir Ho".

Rajkumar Hirani found 'Miss Tanakpur Haazir Ho' unique