Close X
Friday, November 29, 2024
ADVT 
Bollywood

Salman Believes In Word-of-mouth, Not Strategies

IANS, 15 Jul, 2015 12:34 PM
  • Salman Believes In Word-of-mouth, Not Strategies
Superstar Salman Khan, who is gearing up for his film “Bajrangi Bhaijaan”, doesn't believe in having a detailed promotional strategy for a film, but relies on taking the essence of its story to public through “spread of word”.
 
The actor also said that creating awareness about any film has become necessary due to the increase in media channels. 
 
The 49-year-old shared his views about film marketing at a promotional visit for his forthcoming film “Bajrangi Bhaijaan” here on Tuesday. 
 
“From our side, there is no strategy. The film’s team tells us to go and do the job and we do it. Earlier it was very simple with just All India Radio (AIR) and Doordarshan. It used to take just one hour to promote a film. 
 
“But now there are so many channels and newspapers that if we miss one, they start doing negative stories. So, we basically try and go everywhere to spread awareness about the film and its storyline,” Salman told reporters here. 
 
Along with the “Kick” star, director Kabir Khan, actors Kareena Kapoor Khan and Nawazuddin Siddiqui, singers Mika Singh, Adnan Sami, Jubin Nautiyal and Amar Butala, CEO of Salman Khan Films were also present at the event.
 
The much-anticipated film, which will hit the screens on Friday, unfolds a story of a man and a dumb-mute girl as he takes her back to her home in Pakistan from India. It narrates all the adventures he stumbles upon during his journey to the other side of the border. 

MORE Bollywood ARTICLES

'Aks' reason behind Big B's French beard

'Aks' reason behind Big B's French beard
It's a style he carries off with panache! Megastar Amitabh Bachchan says that it was because of the film "Aks", which has clocked 14 years, that he decided to keep his French beard permanently.

'Aks' reason behind Big B's French beard

Kabaddi Amthem 'Le Panga' A Hit In Egypt, Big B Humbled

Kabaddi Amthem 'Le Panga' A Hit In Egypt, Big B Humbled
Megastar Amitabh Bachchan says he is overwhelmed as his new song titled “Le panga” has garnered a positive response not only in India but in foreign shores as well.

Kabaddi Amthem 'Le Panga' A Hit In Egypt, Big B Humbled

Tiger Went Through 11 Looks For 'Baaghi'

Tiger Went Through 11 Looks For 'Baaghi'
"Baaghi" director Sabir Khan ensured lead actor Tiger Shroff tried on multiple looks till they got it right, even if it meant changing it eleven times. Now, the effort is to keep everything under wraps.

Tiger Went Through 11 Looks For 'Baaghi'

Priyanka wraps 'Gangaajal 2', to shoot 'Bajirao Mastani'

Priyanka wraps 'Gangaajal 2', to shoot 'Bajirao Mastani'
Actress Priyanka Chopra says she has completed the shooting for Prakash Jha's directorial "Gangaajal 2", and will soon start shooting for "Bajirao Mastani".

Priyanka wraps 'Gangaajal 2', to shoot 'Bajirao Mastani'

Satires Educate About Social Issues Innovatively: Subhash Kapoor

A tinge of comedy lends entertainment value to movies, especially if a filmmaker intends to drive home a worthy message on socially pertinent issues, says National Award-winning filmmaker Subhash Kapoor

Satires Educate About Social Issues Innovatively: Subhash Kapoor

Kunal Kemmu's 'Guddu Ki Gun' To Release On October 30

Kunal Kemmu's 'Guddu Ki Gun' To Release On October 30
Actress Soha Ali Khan, who is married to the actor was "excited", and took to micro-blogging website Twitter to announce the release date of the film.

Kunal Kemmu's 'Guddu Ki Gun' To Release On October 30