Close X
Tuesday, November 26, 2024
ADVT 
Bollywood

Saif Ali Khan To Promote 'Bollywood Britain' In India

Darpan News Desk IANS, 13 Mar, 2015 03:37 PM
  • Saif Ali Khan To Promote 'Bollywood Britain' In India
VisitBritain, the country's national tourism agency, has announced actor Saif Ali Khan as the spokesperson for the 'Bollywood Britain' tourism campaign in India. He says he shares a deep connect with the country.
 
With over 50 Hindi movies filmed in Britain, mostly themed around romance, the destination provides a perfect setting for couples to celebrate love and romance whilst on holiday, and this is the focus of the 'Bollywood Britain' campaign.
 
Aimed at honeymooners and couples seeking a romantic getaway, the campaign highlights different movie locations featured in some of the most popular Bollywood blockbusters, starring actors such as Saif in films like "Cocktail" and "Love Aaj Kal".
 
"My family and I have a deep connection with Britain that spans everything from cricket to culture and education. A number of family holidays across Britain, watching my father and grandfather play cricket at famous cricketing grounds like the Lords, and of course studying there, has created a bond for me with the place that is unlike my relationship with any other country. 
 
"I think there is so much that Britain has to offer a visitor - from breathtaking countryside, to shared history; the finest in culture that’s so interwoven with our own in many ways, food to thrill any gourmet, theatre, museums, music, festivals and more. This is why Bollywood has so favoured Britain as a destination and the itinerary that takes visitors on a route of Bollywood’s location favorites is sure to delight,” Saif said in a statement.
 
According to Sumathi Ramanathan, VisitBritain’s regional manager for Asia Pacific and Middle East, Britain welcomed over 375,000 visitors from India in 2013 -- a 10 percent increase from the previous year -- making India the biggest source market for visitor numbers from the BRIC markets. 
 
Therefore, the need to create bespoke campaigns that appeal to the Indian visitors is a priority for VisitBritain. The 'Bollywood Britain' campaign, showcasing romance, enables Indian visitors to discover and explore more of Britain including the cities and countryside locations.
 
“At VisitBritain, we are delighted to have Saif as our spokesperson for the campaign. His films set in Britain, particularly in the romantic genre, have inspired many Bollywood fans and as a frequent visitor to Britain, Saif is a genuine and passionate advocate of the destination,” said Ramanathan.

MORE Bollywood ARTICLES

'The Hunger Games' Used In Singapore As School Text

'The Hunger Games' Used In Singapore As School Text
American science fiction bestseller, "The Hunger Games", will now be used as a school text in Singapore, a media report said.

'The Hunger Games' Used In Singapore As School Text

Will Continue To Do Films After Marriage: Soha Ali Khan

Will Continue To Do Films After Marriage: Soha Ali Khan
Actress Soha Ali Khan, who tied the knot with Kunal Khemu on Jan 25 this year, says she'll not take a break and would continue to do films even after marriage.

Will Continue To Do Films After Marriage: Soha Ali Khan

It's A Girl! Ali Zafar Becomes Father Again

It's A Girl! Ali Zafar Becomes Father Again
Pakistani actor-singer Ali Zafar has become a proud father again. His wife Ayesha Fazli delivered a baby girl in Lahore Monday morning.

It's A Girl! Ali Zafar Becomes Father Again

Varun moves on to 'ABCD 2' from 'Badlapur'

Varun moves on to 'ABCD 2' from 'Badlapur'
Varun Dhawan is still basking in the appreciation that has come his way after the release of “Badlapur” -- but now the actor says it's time to move on and all his focus henceforth will be on his dance film “ABCD 2”.

Varun moves on to 'ABCD 2' from 'Badlapur'

Atif Aslam May Unveil New Song On His Birthday

Atif Aslam May Unveil New Song On His Birthday
Known for being accessible to his fans whenever possible, Atif says he might do something special for his music lovers, whom he fondly calls Aadeez, on his forthcoming birthday.

Atif Aslam May Unveil New Song On His Birthday

Sidharth Bhardwaj's 'Luck' Got Him Eliminated From 'Khatron...'

Sidharth Bhardwaj's 'Luck' Got Him Eliminated From 'Khatron...'
Actor Sidharth Bhardwaj was the second contestant from a line-up of 14 to get eliminated from stunt based reality TV show "Fear Factor: Khatron Ke Khiladi" and feels that luck plays an important part in such shows.

Sidharth Bhardwaj's 'Luck' Got Him Eliminated From 'Khatron...'