Close X
Tuesday, November 26, 2024
ADVT 
Bollywood

Saif Ali Khan To Promote 'Bollywood Britain' In India

Darpan News Desk IANS, 13 Mar, 2015 03:37 PM
  • Saif Ali Khan To Promote 'Bollywood Britain' In India
VisitBritain, the country's national tourism agency, has announced actor Saif Ali Khan as the spokesperson for the 'Bollywood Britain' tourism campaign in India. He says he shares a deep connect with the country.
 
With over 50 Hindi movies filmed in Britain, mostly themed around romance, the destination provides a perfect setting for couples to celebrate love and romance whilst on holiday, and this is the focus of the 'Bollywood Britain' campaign.
 
Aimed at honeymooners and couples seeking a romantic getaway, the campaign highlights different movie locations featured in some of the most popular Bollywood blockbusters, starring actors such as Saif in films like "Cocktail" and "Love Aaj Kal".
 
"My family and I have a deep connection with Britain that spans everything from cricket to culture and education. A number of family holidays across Britain, watching my father and grandfather play cricket at famous cricketing grounds like the Lords, and of course studying there, has created a bond for me with the place that is unlike my relationship with any other country. 
 
"I think there is so much that Britain has to offer a visitor - from breathtaking countryside, to shared history; the finest in culture that’s so interwoven with our own in many ways, food to thrill any gourmet, theatre, museums, music, festivals and more. This is why Bollywood has so favoured Britain as a destination and the itinerary that takes visitors on a route of Bollywood’s location favorites is sure to delight,” Saif said in a statement.
 
According to Sumathi Ramanathan, VisitBritain’s regional manager for Asia Pacific and Middle East, Britain welcomed over 375,000 visitors from India in 2013 -- a 10 percent increase from the previous year -- making India the biggest source market for visitor numbers from the BRIC markets. 
 
Therefore, the need to create bespoke campaigns that appeal to the Indian visitors is a priority for VisitBritain. The 'Bollywood Britain' campaign, showcasing romance, enables Indian visitors to discover and explore more of Britain including the cities and countryside locations.
 
“At VisitBritain, we are delighted to have Saif as our spokesperson for the campaign. His films set in Britain, particularly in the romantic genre, have inspired many Bollywood fans and as a frequent visitor to Britain, Saif is a genuine and passionate advocate of the destination,” said Ramanathan.

MORE Bollywood ARTICLES

A.R. Rahman's band debuts, performs at GiMA

A.R. Rahman's band debuts, performs at GiMA
Music maestro A. R. RahmanÂ’s band NAFS gave its maiden performance here at the fifth edition of Gionee Star Global Indian Music Awards (GiMA).

A.R. Rahman's band debuts, performs at GiMA

Sonam Kapoor to complete graduation this year

Sonam Kapoor to complete graduation this year
A popular film actress and a fashionista, Sonam Kapoor says she has one regret in her life -- that she didn't complete her graduation. The 29-year-old, however, hopes to get her degree this year.

Sonam Kapoor to complete graduation this year

I'm ready for a comeback, says Genelia D'Souza

 Actress Genelia D'Souza, who has been away from the big screen post her marriage to actor Riteish Deshmukh in 2012, says she is now ready to make a comeback in Bollywood and will focus on her acting career.

I'm ready for a comeback, says Genelia D'Souza

'Coke Studio@MTV' adapts year-long 'always on' format

'Coke Studio@MTV' adapts year-long 'always on' format
"Coke Studio@ MTV", an experiment in fusion music, is returning with its fourth season in an “always on” format, wherein one musical composition, as a video and audio, will be released every week; and more live concerts will be organised for music aficianados across the country.

'Coke Studio@MTV' adapts year-long 'always on' format

Siddharth Shukla enjoys work-cum-play in Mathura

Siddharth Shukla enjoys work-cum-play in Mathura
Work took Siddharth Shukla to Mathura, but the solace that came his way in the holy city has left an ever-lasting impression on the actor's mind. He says it turned out to be a pleasant break from the chaos of metropolitan city.

Siddharth Shukla enjoys work-cum-play in Mathura

Katrina Kaif Reveals Secrets Behind Her Glowing Skin

Katrina Kaif Reveals Secrets Behind Her Glowing Skin
Don't take your skin for granted, says actress Katrina Kaif, who believes in the use of sunscreen, right intake of water and ensures that her makeup is removed well. 

Katrina Kaif Reveals Secrets Behind Her Glowing Skin