Padukone's 82°E joins 'Beauty Without Bunnies' campaign
Darpan News Desk IANS, 19 May, 2023 03:44 PM
Following the successful launch of global icon Deepika Padukone's self-care brand 82°E, People for the Ethical Treatment of Animals (PETA) India announces that 82°E's skincare line has been certified by the "Beauty Without Bunnies" programme run by PETA US.
"At 82°E, we take pride in demonstrating our support and proudly displaying our compliance with PETA's guidelines. We will continue to remain committed to the cause," says Padukone.
"Thanks to Deepika Padukone's commitment, everyone can shop her new skincare line knowing that no animal was hurt to make the products," says PETA India Manager of Fashion, Media, and Celebrity Projects Monica Chopra. "PETA India is celebrating 82°E for making its skincare products cruelty-free from the get-go."
A single test for a cosmetics ingredient can use over 1,000 animals. That's why thousands of companies around the world have banned the use of animals in favour of modern, non-animal methods for testing their products, thereby sparing animals suffering in painful tests in which substances would be dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
The "Beauty Without Bunnies" certification programme helps inform consumers which companies refuse to test on animals anywhere in the world.
The Minister noted that India is also a 'Country of Honour' at the Cannes Next', under which five new startups would be given an opportunity to pitch to the audio-visual Industry and 10 professionals will participate on the Animation Day networking.
The move will allow Aamir to communicate and connect with the audience as he will discuss 'Laal Singh Chaddha', behind-the-scenes action, anecdotes from the making of the film, the music, interesting incidents from the set and other such intriguing 'Laal Singh Chaddha' stories.
According to a media report, the senior actor had health issues arising from kidney stones, said his elder son Mahaakshay Chakraborty, also known as Mimoh Chakraborty. In the past few years, the actor shifted his focus to television where he often makes an appearance as the judge of dance reality shows.
Known for his roles in "Bharat Ek Khoja", "Wagle Ki Duniya", "Yeh Jo Hai Zindagi" and "Subah", Ghouse enjoyed equal popularity in Bollywood and south India, having acted with some of the biggest stars and banners since his debut in 1978 with "Swarg Nark".
For the campaign, Sonkashi is seen holding a bag that's dripping with "blood", she calls attention to the more than 1.4 billion cows, dogs, cats, sheep, and goats and millions of other animals who are slaughtered for leather each year.
The film will premiere on ZEE5 on May 13. Adding to his statement, Anupam continued, "The film received appreciation from all over the nation and now for those who couldn't watch it on the big screen, 'The Kashmir Files' will be available on ZEE5 across the world".
