Padukone's 82°E joins 'Beauty Without Bunnies' campaign
Darpan News Desk IANS, 19 May, 2023 03:44 PM
Following the successful launch of global icon Deepika Padukone's self-care brand 82°E, People for the Ethical Treatment of Animals (PETA) India announces that 82°E's skincare line has been certified by the "Beauty Without Bunnies" programme run by PETA US.
"At 82°E, we take pride in demonstrating our support and proudly displaying our compliance with PETA's guidelines. We will continue to remain committed to the cause," says Padukone.
"Thanks to Deepika Padukone's commitment, everyone can shop her new skincare line knowing that no animal was hurt to make the products," says PETA India Manager of Fashion, Media, and Celebrity Projects Monica Chopra. "PETA India is celebrating 82°E for making its skincare products cruelty-free from the get-go."
A single test for a cosmetics ingredient can use over 1,000 animals. That's why thousands of companies around the world have banned the use of animals in favour of modern, non-animal methods for testing their products, thereby sparing animals suffering in painful tests in which substances would be dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
The "Beauty Without Bunnies" certification programme helps inform consumers which companies refuse to test on animals anywhere in the world.
This is for the first time that a trailer of an upcoming movie is being unveiled at a mega cricketing event on Indian television. The excitement amongst cricket and cinema lovers has made 'Laal Singh Chaddha' the most talked about topic on the Internet.
Several Bollywood personalities and Karan's close friends were spotted attending the party such as Gauri Khan, Farah Khan, Seema Khan and Maheep Kapoor attended the party.
The film is directed by Jasmeet K. Reen and brings together noted music composer and director Vishal Bharadwaj and famed lyricist Gulzar. The film is produced by Gauri Khan, Alia Bhatt and Gaurav Verma.
A film like Mission Majnu is sure to excite the fans of the action-thriller genre. Moreover, there is also a historical drama — Prithviraj and a complete family entertainer — Jug Jugg Jeeyo to enthral the family audience. So, block your dates now.
Several Indian personalities are attending the prestigious event such as Deepika Padukone, R Madhavan, Kamal Haasan, A.R. Rahman, Pooja Hegde, Aditi Rao Hydari and Nawazuddin Siddiqui among many others.
French actor and filmmaker Vincent Lindon, who starred in the 2021 Palm d'Or-winning film 'Titane', is the president of the jury, which includes, besides Deepika, Iranian filmmaker Asghar Farhadi, English actress and director Rebecca Hall, Italian actress Jasmine Trinca, French director and screenwriter Ladj Ly, Swedish actress Noomi Rapace, and American director Jeff Nichols.
