The colour, drama, dances and entertainment from the upcoming 16th edition of the International Indian Film Academy (IIFA) Awards 2015 in Kuala Lumpur will be captured aired on Colors.
The TV channel on Wednesday announced its partnership with Wizcraft International Entertainment, acquiring complete broadcast rights to IIFA, which is due to happen June 5-7.
It will combine programming and marketing efforts to mount this year's IIFA on a wider canvas.
"Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, COLORS will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds, including Rishtey bringing quality entertainment to our viewers' fingertips," Raj Nayak, CEO, Colors, said in a statement:
The awards show -- considered Bollywood's grandest show abroad -- recognises and honours artistic and technical excellence in Indian cinema and projects the Indian film industry on platforms across the globe.
This year, IIFA Awards will be aired in 135 countries across all screens -- TV, mobile and computer.
The nominations for the award ceremony were announced earlier this week, and "2 States" and "Haider" have emerged as frontrunners for the awards. The final winners of the IIFA Awards will be revealed on the night of the award ceremony on June 7 at Kuala Lumpur's Stadium Putra.
