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'Ladta Pahlaj: Amul’s Dig On ‘Udta Punjab’ Row

Darpan News Desk IANS, 09 Jun, 2016 01:17 PM
    Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of “Udta Punjab”.
     
    The dairy company came out with a special advertisement surrounding the controversy of the film "Udta Punjab", a movie which delves into the drug menace of Punjab and for which the censor board has ordered 89 cuts. 
     
    The advertisement shows a cartoon based on rockstar Tommy Singh (Shahid Kapoor), a doctor (Kareena Kapoor Khan), a policeman (Diljit Dosanjh) and the Amul girl. 
     
     
    They all look puzzled at a pair of scissors, symbolising the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.
     
    The caption given to the ad reads: "Ladta Pahlaj"
     
    Co-produced by Phantom Films and Balaji Motion Pictures, "Udta Punjab" is scheduled to be released on June 17.

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