Close X
Monday, November 11, 2024
ADVT 
Bollywood

Kriti Sanon Announces Sale For Her Label Ms. Taken

Darpan News Desk, 16 Dec, 2016 12:06 PM
    Bollywood actress Kriti Sanon on Friday launched the "Kiss - Keep it stylish sale" for her label Ms. Taken.
     
    The actress, who forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz Pvt. Ltd., launched the sale in The Great India Place mall here by bursting a silver disco ball pinata.
     
    "Fashion has been something that I have been really into since a very long time. Every girl likes dressing up and I am those girls who take a little time to dress up. I love to dress up at occasions. I could not follow one particular person for style...I wanted to do something that I put in my personal style in," Kriti told IANS.
     
    The actress says she wanted to bridge the gap of western wear and Indian sensibilities.
     
    "There are so many western wear brands, but somewhere either the Indian sensibilities are not matching with what we want in the brand or sometimes they are not affordable... so I think that gap is something I wanted to bridge," she added.
     
    Ms. Taken, a signature western wear line, includes tops, tunics, dresses, trousers, jackets and denims.
     
    "Ms. Taken collection embodies the progressive, carefree and graceful young Indian women... Ms. Taken will recreate a women's wardrobe for everyday as well as special occasions. Kriti's style quotient is exemplified through this collection," said Anjana Reddy, Founder and CEO of Universal Sportsbiz.
     
    The brand started its three day flash sale from Friday to Sunday across on line in-stores.
     
    "We are positive that Ms. Taken is well poised to become one of the most fashionable brands in the country," said Gopal Asthana, Customer care associate and head- buying and merchandising, Shoppers Stop Ltd.
     
    The collection, which is priced between Rs 699 to Rs 2,999 and will be available at Shoppers Stop outlets and online fashion portal Myntra.

    MORE Bollywood ARTICLES

    Bollywood Adaptive To International Music Scene: Mika

    Bollywood Adaptive To International Music Scene: Mika
    Singer Mika Singh says Bollywood music is a big hit all over the world "because of its ability to adapt and grow with the international music trends".

    Bollywood Adaptive To International Music Scene: Mika

    Time Not On My Side For All Offers, Says Big B

    Time Not On My Side For All Offers, Says Big B
    Megastar Amitabh Bachchan says he is overwhelmed with all the work-related offers that are coming his way, but feels he doesnt have the time to be part of each and everything.

    Time Not On My Side For All Offers, Says Big B

    Sidharth Malhotra 'Kicked' To Be Part Of Skill India Campaign

    Sidharth Malhotra 'Kicked' To Be Part Of Skill India Campaign
    Bollywood actor Sidharth Malhotra, who has been named brand ambassador for Prime Minister Narendra Modi's Skill India Campaign, says he is kicked to be a part of an initiative that promotes talent.

    Sidharth Malhotra 'Kicked' To Be Part Of Skill India Campaign

    Let's Not Compare 'Chandamama Door Ke' With 'Gravity': Director

    Let's Not Compare 'Chandamama Door Ke' With 'Gravity': Director
    Actor Sushant Singh Rajput is all set to play an astronaut in Sanjay Puran Singh's next "Chandamama Door Ke" and the director asks people not to compare his film with the Hollywood movie "Gravity".

    Let's Not Compare 'Chandamama Door Ke' With 'Gravity': Director

    Opportunities For Rappers Increasing In Bollywood: Rapper Badshah

    Opportunities For Rappers Increasing In Bollywood: Rapper Badshah
    Popular Indian rapper Badshah who delivered chartbusters like "Saturday Saturday", "Kaala chashma", "Baby ko bass pasand hai" to name a few, says opportunities for rappers are increasing in Bollywood music.

    Opportunities For Rappers Increasing In Bollywood: Rapper Badshah

    Will Be Missing Super Dancer Show, Says Shilpa Shetty

    Will Be Missing Super Dancer Show, Says Shilpa Shetty
    With "Super Dancer" drawing to an end, actress Shilpa Shetty, who is judging the reality dance show, says she will be missing the entire team and the little dancers.

    Will Be Missing Super Dancer Show, Says Shilpa Shetty