Icon Kareena Kapoor Khan is a trendsetter in all she does. It's no secret that she practices yoga and meditation, one look at her social media handle and you know its a daily practice for the star.
The actress features in a new campaign film for PUMA's Yoga Collection, #YogaAnywhereEverywhere. Kareena is seen flexing and performing yoga asanas in the latest collection anywhere and everywhere, from the elevator to the parking lot, in the film.
The brand created a 45-second fun digital film starring Kareena performing yoga in the most unexpected places. Kareena is seen demonstrating her prowess in popular asanas such as the cobra pose and pranayama with chin mudra, revealing her love for yoga.
Commenting on the launch Kareena Kapoor Khan said, "PUMA's new digital film captures my love for yoga in the best possible manner. As a part of my daily routine, I do actually make the most of any spot to stretch into a quick yoga asana or indulge in a few rounds of pranayama to stay calm and relaxed."
Khan added, "PUMA Yoga X Kareena collection is vibrant and adds life to my workouts. Its comfort quotient is high and it also serves as a great look for when you're in the mood for lounging or chilling with friends and family."
Shreya Sachdev, Head of Marketing, PUMA India, said, "Kareena Kapoor Khan is a yoga enthusiast, and it reflects in the way she effortlessly shot frame-by-frame for the PUMA Yoga X Kareena campaign. The digital film perfectly matches the fervour of the new collection. It comprises active wear with high doses of fun and glamour. People will be able to perform yoga in the new range anywhere and everywhere."- Kareena Kapoor
The collection is made from recycled materials and features luxe fabrics and silhouettes designed for both the studio and the outdoors. To cater to the growing wellness-focused lifestyle, each piece is designed with breathability, flexibility, and comfort in mind. Body positivity and inclusivity are central to the collection.
Held on Independence Day in association with GiveIndia, The World We Want and Facebook, the concert featured more than 100 entertainers, influencers and artistes, who performed and enthralled global audiences.
She was unanimously nominated by the MAMI's Board of Trustees comprising Nita M. Ambani (CoChairperson), Anupama Chopra (Festival Director). The board also welcomed two new members to its fold, acclaimed filmmaker Anjali Menon and renowned filmmaker and archivist Shivendra Singh Dungarpur.
The 45-day gruelling schedule is filled with action sequences, and will see Salman and Katrina shoot in at least 5 international destinations including Austria and Turkey.
From singers like Udit Narayan, Kumar Sanu, Alka Yagnik, Javed Ali, rapper Mika Singh to Bollywood celebs Sidharth Malhotra and Kiara Advani, actress Soniya Kapoor and many more will be entertaining the audience with their songs and different acts.
Set in the backdrop of the 1971 War, with India backing freedom fighters in East Pakistan (now Bangladesh) against Pakistan's oppression, and Pakistan attempting to forcefully bring India to the negotiating table by advancing across our western borders, this film is expected to stir the spirit of patriotism.
