Close X
Friday, January 10, 2025
ADVT 
Bollywood

'Jab Harry Met Sejal' To Change Marketing Grammar With Mini Trails

IANS, 16 Jun, 2017 11:59 AM
  • 'Jab Harry Met Sejal' To Change Marketing Grammar With Mini Trails

Actor-producer Shah Rukh Khan and director Imtiaz Ali, who are set to introduce their upcoming film "Jab Harry met Sejal" to the audience, have decided to innovate with the communication of the film using mini trails.

 

Imtiaz has come up with the idea to showcase what he calls 'mini trails' -- a series of 30-second clips from the film which will be released first as introduction to the world and personalities of Harry and Sejal. It will lead the viewers to the dreams and complexities of the two characters.

 

The first of these trails will be unveiled on Sunday.

 

Talking about it, Shah Rukh said in a statement: "The whole idea of 'mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres.

 

 

"Imtiaz has a special way of writing and shooting his scenes. Even the most simple of scenes have an underlying emotion or a sub-text within them. These 'mini trails' will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw audiences closer to Harry and Sejal."

 

The film traces the love story of a Punjabi man played by Shah Rukh and a Gujarati girl essayed by Anushka Sharma.

MORE Bollywood ARTICLES

Fashion Critics Don't Make Sense To Me: Prateik Babbar

Fashion Critics Don't Make Sense To Me: Prateik Babbar
Actor Prateik Babbar calls himself a "fashion experimenter". He says he doesn't care much about fashion police as he believes that everybody has a unique statement to make, which doesn't mean one has to be liked by everyone.

Fashion Critics Don't Make Sense To Me: Prateik Babbar

Would Love To Do Biopic On P.T. Usha, Says Pooja Batra

Actress Pooja Batra of "Virasat" fame, says she would love to do a biopic on former Indian athlete and Olympian P.T. Usha as she herself has been an athlete in her school days.

Would Love To Do Biopic On P.T. Usha, Says Pooja Batra

Triple Talaq Should Be Legally Banned: Javed Akhtar

Popular lyricist-screenwriter Javed Akhtar has lent his support for ending triple talaq, saying the instant divorce practice should be legally banned and declared a "cognizable offence".

Triple Talaq Should Be Legally Banned: Javed Akhtar

Wish To Do Hardcore Action Movie: Elli Avram

Actress Eli Avram says she would love to do hardcore action movies as she finds herself "excellent" in mixed martial arts.

Wish To Do Hardcore Action Movie: Elli Avram

Taapsee Pannu Wraps Up London Schedule Of 'Judwaa 2'

Taapsee Pannu Wraps Up London Schedule Of 'Judwaa 2'
Actress Taapsee Pannu has finished the London schedule of the "Judwaa" sequel, and says it was quite an experience.

Taapsee Pannu Wraps Up London Schedule Of 'Judwaa 2'

Ellen DeGeneres Inspires Richa Chadha

Actress Richa Chadha took inspiration from "real life boss ladies" Ellen DeGeneres, Tina Fey, Amy Poehler and Amy Schumer for a character.

Ellen DeGeneres Inspires Richa Chadha