The makers of Punjabi film, 'Subedar Joginder Singh' has taken to an interesting marketing initiative - they are going to launch a new song for the flick at the Times Square, New York.
Scheduled on March 24, the song is titled 'Ishq Da Tara' and is expected to show glimpses of 50-year older era in Punjab
Fantastic marketing initiative... Makers of Punjabi film #SubedarJoginderSingh will launch the new track from the film - #IshqDaTara - at Times Square, New York on 24 March 2018... Stars Gippy Grewal... 6 April 2018 release. pic.twitter.com/U63EcYPyPs
— taran adarsh (@taran_adarsh) March 22, 2018
Taran Adarsh, a trade analyst and an Indian film critic, tweeted, "Fantastic marketing initiative... Makers of Punjabi film #SubedarJoginderSingh will launch the new track from the film - #IshqDaTara - at Times Square, New York on 24 March 2018... Stars Gippy Grewal... 6 April 2018 release".
The regional film stars Gippy Grewal and is produced by Seven Colours Motion Picture. It is slated to hit the theaters on April 6.
#SubedarJoginderSingh is about to create a history. Next song#IshqDaTarawill be launched at the most happening place in the world,Times Square, New York City!!
— Unisys Infosolution (@Unisysinfo) March 21, 2018
Stay Connected !!#6thApril2018 #ParamVirChakra #TrueStory #NationalHero #SikhRegiment #SumeetSingh #SagaMusic pic.twitter.com/saLzIKMmM9