Close X
Tuesday, November 26, 2024
ADVT 
Bollywood

Doordarshan Souvenir Store Available On Amazon

Darpan News Desk IANS, 15 May, 2019 09:14 PM

    As part of its efforts to re-establish Doordarshan as "the channel of India" and to help viewers savour the nostalgia of its famous shows and serials, the national broadcaster on Monday launched its souvenir store on an e-commerce portal Amazon India.


    "Doordarshan has always been the 'home' for Indian television viewers. With modest beginnings in Delhi on September 15, 1959, Doordarshan continues to be the channel for and of the citizens of India," an official release said.


    It said that shows such as Hum Log, Buniyaad, Yeh Jo Hai Zindagi, Malgudi Days, Ramayan, Mahabharat, Chitrahaar and Rangoli, were not only impressive but also served as inspiration to the young and old generation in the 80s and early 90s.


    In order to provide viewers an experience of brand Doordarshan in their hands and to relive the nostalgia, it was felt that an outlet should be provided which will make the relationship stronger with its viewers and citizens, the release said.


    The DD Souvenir Gallery was launched on June 21, 2018, at the Doordarshan Bhawan in the national capital.


    "To make it further approachable and accessible, Doordarshan's souvenir store is being launched on the Amazon India," the relase said, adding that it is the first broadcaster whose souvenirs are available online.


    The current line of merchandise, including T-shirts, coffee mugs and sippers have the tagline: "I am in your DNA, I am your Doordarshan".

    MORE Bollywood ARTICLES

    Shriya Pilgaonkar Joins 'Bhangra Paa Le' Cast

    Shriya Pilgaonkar Joins 'Bhangra Paa Le' Cast
    Actress Shriya Pilgaonkar has been roped in for Sneha Taurani's "Bhangra Paa Le". She will be making a special appearance, but "her character is extremely important to the film".

    Shriya Pilgaonkar Joins 'Bhangra Paa Le' Cast

    'Uri...' A Very Special Film For Me: Vicky

    'Uri...' A Very Special Film For Me: Vicky
    "The way audiences have resonated with the emotion of patriotism, valour and sacrifices of our armed forces has been amazing. As artists, that is the biggest takeaway for us," added the actor, who was seen as Major Vihaan Singh Shergill in the film.  

    'Uri...' A Very Special Film For Me: Vicky

    The Changing Ways Of Film Promotion

    A film registered itself on its prospective audience better with attractive visuals. That is why we had posters, on walls as well as on poles. We had, what was called six-sheeters: they accounted for six standard 30"x40" wall posters pasted together.

    The Changing Ways Of Film Promotion

    'India's Most Wanted' Not Against Anyone: Director

    With questions being raised on social media over his new movie "India's Most Wanted", director Raj Kumar Gupta insists no political intention has driven the narrative of the film, said to have a theme set in the era of UPA rule.

    'India's Most Wanted' Not Against Anyone: Director

    'The Kings' Choreographer Approached For Remo's Film

    Suresh Mukund, choreographer of Mumbai's hip-hop dance crew The Kings who have won the American reality television show "World of Dance", says he has been approached to choreograph songs for filmmaker Remo D'souza's next film.  

    'The Kings' Choreographer Approached For Remo's Film

    Thanks To Social Media, New Actors Are Getting Films Even Before Making Their Debut

    Whether it is Sara Ali Khan, Tara Sutaria and Ananya Panday -- all these young debutantes signed their second film even before their first big Bollywood film hit the big screen.

    Thanks To Social Media, New Actors Are Getting Films Even Before Making Their Debut