Close X
Monday, November 11, 2024
ADVT 
Bollywood

Don't Shame Sexual Assault Victims, Urges Big B

IANS, 11 Apr, 2017 11:35 AM
    Megastar Amitabh Bachchan has recorded a two-minute prologue for a social campaign on 'Victim Shaming', urging families, authority figures and citizens to reflect upon the need to break the tolerance towards how victims of sexual assault are treated.
     
    Amitabh has lent his voice to a public service awareness initiative by Star Plus, in which he questions culprits of character assassination with the question "Whose fault is it?". The campaign advocates that society needs to place the guilt rightfully with the perpetrators by putting them on trial instead of shaming the victims.
     
    Talking about it, Big B said in a statement: "The idea that a woman loses her dignity if she is sexually assaulted is instilled strongly in our cultural mindset. The shame should be on the perpetrators instead of the victim. We need to foster a safe, secure and supportive environment where victims can seek refuge especially from those who they turn to for protection like authority figures, family and society.
     
    "There is a strong need to step forward and talk about this through stories which can trigger this change in mindset of the people."
     
    The campaign is an extension of the channel's new show "Kya Qusoor Hai Amala Ka".
     
    The 74-year-old earlier took to his blog to dwell on how it's a shame that one has to rely on various mediums and campaigns to raise awareness about such issues.
     
    "Is it not a shame though, that what should come to us humans as a natural reaction to protect the female gender in our society, one and many ones, have to propagate the issue through various mediums and campaigns! A shame," wrote the lead actor of "Pink", which has just won the National Award for Best Film on Social Issues.

    MORE Bollywood ARTICLES

    Rishi Kapoor's Memories Of Regal Cinema

    Veteran actor Rishi Kapoor says the iconic Regal Cinema which will shut down its shutters after the last show on Friday, has showcased the Kapoor family's theatre and cinema work for years altogether.

    Rishi Kapoor's Memories Of Regal Cinema

    Taylor Swift 'Loving Her Break' From Social Media

    Singer Taylor Swift, who has kept herself away from social media for a while now, is reportedly taking a long hiatus from the cyber world, and she is "loving her break".

    Taylor Swift 'Loving Her Break' From Social Media

    Content-Driven, Profitable Productions Are Anushka's Mantra

    Content-Driven, Profitable Productions Are Anushka's Mantra
    Producing films which are high on content and turn out profitable for all stakeholders, are a priority for Anushka Sharma, who is delighted with the audience response to her latest entertainer "Phillauri".

    Content-Driven, Profitable Productions Are Anushka's Mantra

    Intention Behind Maatr Is Not Commercial Success: Raveena Tandon

    Bollywood actress Raveena Tandon, whose next film "Maatr" deals with crime against women in society, says the clear intention behind making the film is to create awareness among the audience.

    Intention Behind Maatr Is Not Commercial Success: Raveena Tandon

    Parineeti Chopra Makes Singing Debut, Priyanka Chopra Says 'Proud Of You Baby'; We Are Impressed

    Parineeti Chopra Makes Singing Debut, Priyanka Chopra Says 'Proud Of You Baby'; We Are Impressed
    Parineeti Chopra has arrived as a singer with her debut song, Mana Ke Hum Yaar Nahi, from Meri Pyaari Bindu. Someone should wake up her Golmaal 4 team and tell them that.

    Parineeti Chopra Makes Singing Debut, Priyanka Chopra Says 'Proud Of You Baby'; We Are Impressed

    It's 'All A Lie': Sunil Grover Denies Returning To The Kapil Sharma Show

    It's 'All A Lie': Sunil Grover Denies Returning To The Kapil Sharma Show
    Refraining from mentioning his former 'good friend' and co-act Kapil, Sunil also dismisses rumours of landing a new comedy show with another channel.

    It's 'All A Lie': Sunil Grover Denies Returning To The Kapil Sharma Show