Actor Tiger Shroff says he is currently "married" to his work and he loves it.
On the sidelines of the unveiling of his new active lifestyle brand Prowl here on Tuesday, Tiger was asked about his Valentine's Day plans. He said he has never celebrated this day.
"I have never celebrated the day. I am very shy in real life and everyone knows that. I am currently married to my work and in love with it, so I won't be celebrating it this year either," he said.
Tiger also dismissed the rumours of being a part of Vikas Bahl's "Super 30", a biopic on mathematics wizard Anand Kumar.
"I don't know how these rumours got around, but I am not involved in the film at all. I do wish the makers and my idol (the film's lead actor Hrithik Roshan) all the very best for the film," said the "Heropanti actor.
If not in "Super 30", Tiger will still co-star with Hrithik in a yet untitled movie backed by Yash Raj Films.
On launching his brand Prowl, Tiger said: "Prowl is very important because it's my first brand and it is all about my beliefs. Whatever I do everyday is a part of the brand's core identity. Primarily, we are looking at youths as our target audience between the age of 18 and 25."
The brand is jointly created and owned by Tiger and Mojostar.
Asked about how he will manage the brand with his busy schedule, he said: "Even when I am busy, I keep in touch with phone calls because it is important that we keep communicating. I want to maintain my involvement with the brand and take it to a higher level so I think it is very important that we share the same ideas and visions."
The brand's collection will launch in June and will be available on all e-commerce outlets.