Close X
Monday, November 11, 2024
ADVT 
Bollywood

B-Town Teams Up To Support Senior Citizens

Darpan News Desk IANS, 21 Mar, 2016 11:43 AM
  • B-Town Teams Up To Support Senior Citizens
Bollywood celebrities have signed up for a cause to donate bed sheets to senior citizens.
 
Tangerine, a designer brand for home solutions, has got on board a string of Bollywood celebrities to autograph on its bedroom makeover accessories as a corporate-social-responsibility initiative.
 
For every one celebrity signature, the brand donated twenty five bed sheets to non- governmental organisations like Help Age India and Silver Inning Foundation.
 
Celebrities like Javed Akthar, Sonam Kapoor, Kabir Bedi, Sidharth Malhotra, Sushant Singh Rajput, Kalki Koechlin, Malaika Arora Khan, Govinda, Bhoomi Pednekar, Athiya Shetty, Urvashi Rautela, Kanika Kapoor, Talat Aziz, Mouni Roy, Jennifer Winget, Makarand Deshpande, Rahul Sharma, Sanjeev Kapoor and Neeraj Kabi are among the actors who have signed up for the cause.
 
Tangerine donated a total of 650 bed sheets to the NGOs, which are expected to significantly improve the quality of life of its beneficiaries. 
 
Talking about the initiative, Rajiv Merchant, co-founder of Tangerine, said: "Our products beautify the homes of thousands of Indians. But we were keen on using our brand to make a difference to people in need. By donating we got the chance to help India’s disadvantaged elderly rest with comfort, dignity, and a smile on their faces”.
 
“We are thankful to our Bollywood fraternity to help us bring this initiative to life, and lending their names for the cause,” he added.

MORE Bollywood ARTICLES

Vishal-Shekhar to begin US tour on March 25

Bollywood's musical duo Vishal-Shekhar will set out on a US tour to regale their fans starting March 25.

Vishal-Shekhar to begin US tour on March 25

Ranveer Singh's Jabra Fan Tribute To Shah Rukh Khan Is EPIC

Ranveer Singh's Jabra Fan Tribute To Shah Rukh Khan Is EPIC
Ranveer is seen dancing enthusiastically to the special anthem "Jabra fan", which will be used as a promotional song for Shah Rukh's upcoming film "Fan"

Ranveer Singh's Jabra Fan Tribute To Shah Rukh Khan Is EPIC

Deepika Padukone Goes House-Hunting With Ruby Rose In Los Angeles

Deepika Padukone Goes House-Hunting With Ruby Rose In Los Angeles
Deepika's foreign co-star took to Twitter to share her outing with the Indian actress. She also posted an image of the two posing in front of a shack

Deepika Padukone Goes House-Hunting With Ruby Rose In Los Angeles

Karan Johar Wants To Work With Kangana Ranaut

Karan Johar Wants To Work With Kangana Ranaut
During a live Twitter chat session, when one user questioned: “What about Kangana? Will you work with her?”, the filmmaker expressed his desire to work with the actress. 

Karan Johar Wants To Work With Kangana Ranaut

Receiving Lot Of Love From People Of Iran: Dia Mirza

Receiving Lot Of Love From People Of Iran: Dia Mirza
The actress says that as an artist, it is a wonderful opportunity for her to work on projects like this.

Receiving Lot Of Love From People Of Iran: Dia Mirza

Sonakshi Sinha Jets Off To Madrid

Bollywood's "Shotgun Junior” shared her travelling plan with her fans and followers via Twitter. 

Sonakshi Sinha Jets Off To Madrid