Close X
Friday, November 29, 2024
ADVT 
Bollywood

Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan

IANS, 18 Nov, 2016 11:56 AM
  • Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan
Actor Abhishek Bachchan says being a brand ambassador is a matter of huge responsibility.
 
Abhishek, who is the face for luxury timepiece brand Omega, was here on Friday to unveil the new Omega Globemaster.
 
Asked if being a brand ambassador is a huge responsibility, Abhishek told IANS: "Of course, it is. Here you have a brand which has approached you to be the face of the brand. It is your responsibility to represent your brand in a correct manner." 
 
The 40-year-old star says a person endorsing a brand must also relate to it.
 
"If I may be a bit critical, I think we have forgotten the way -- especially when we have celebrity endorsers -- what is the relatability? There has to be some relatability. I have never done a huge number of endorsements throughout my career and I'm very proud to say that my longest ever endorsement is with Omega. We have been together for an entire decade," Abhishek said. 
 
"In today's day and age, I feel there is less relatability (between a brand and those who endorse it). I feel that maybe because in our country, our cinema and actors are so popular, that people say, 'Let's just pick up anybody for any brand'. But do you believe in that brand? For me, that is important," he added. 
 
Abhishek says he needs to believe what the brand stands for and wouldn't want to endorse something which he wouldn't personally use. 
 
"I wouldn't want to endorse a product which I would not personally use. If I don't use it personally and if I don't believe in the company personally, then it is incorrect and immoral of me to expect somebody else," he said.

MORE Bollywood ARTICLES

I'm Pretty Dumb At Politics: Neha Sharma

Actress Neha Sharma, daughter of politician Ajit Sharma, says she is pretty dumb when it comes to politics.

I'm Pretty Dumb At Politics: Neha Sharma

Nothing Serious About 'Ok Jaanu': Aditya Roy Kapoor

Nothing Serious About 'Ok Jaanu': Aditya Roy Kapoor
Actor Aditya Kapoor says he is relaxed to play a "normal" man in "OK Jaanu" as there's nothing "serious" about the upcoming film.

Nothing Serious About 'Ok Jaanu': Aditya Roy Kapoor

Pratyusha Banerjee Suicide Case: Did Boyfriend Rahul Raj Forced Her Into Prostitution?

Pratyusha Banerjee Suicide Case: Did Boyfriend Rahul Raj Forced Her Into Prostitution?
The transcript of Pratyusha Banerjee's last conversation with boyfriend Rahul Raj Singh mentions her saying that she didn't come to Mumbai to sell herself.

Pratyusha Banerjee Suicide Case: Did Boyfriend Rahul Raj Forced Her Into Prostitution?

Rakhi Sawant Booked In Rajasthan For Wearing Dress With Modi's Pictures

Rakhi Sawant Booked In Rajasthan For Wearing Dress With Modi's Pictures
  The First Information Report was lodged at a police station in Rajasthan's Rajsamand district, over 350 km from here. 

Rakhi Sawant Booked In Rajasthan For Wearing Dress With Modi's Pictures

Feel Proud, Honoured To Be Part Of Chinese Film 'Xuanzang': Sonu Sood

Feel Proud, Honoured To Be Part Of Chinese Film 'Xuanzang': Sonu Sood
Sonu Sood starrer Chinese film "Xuanzang" has been named China's official pick for the 89th Academy Awards and the Bollywood actor says he feels proud, honoured and blessed to be part of the film.

Feel Proud, Honoured To Be Part Of Chinese Film 'Xuanzang': Sonu Sood

My Wife Has No Problems With My Erotic Scenes: Gurmeet Choudhary

My Wife Has No Problems With My Erotic Scenes: Gurmeet Choudhary
Gurmeet Choudhary says his wife and television actress Debina Bonnerjee has no problem with his erotic love-making scenes in the forthcoming film "Wajah Tum Ho".

My Wife Has No Problems With My Erotic Scenes: Gurmeet Choudhary