Close X
Monday, November 11, 2024
ADVT 
Bollywood

Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan

IANS, 18 Nov, 2016 11:56 AM
  • Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan
Actor Abhishek Bachchan says being a brand ambassador is a matter of huge responsibility.
 
Abhishek, who is the face for luxury timepiece brand Omega, was here on Friday to unveil the new Omega Globemaster.
 
Asked if being a brand ambassador is a huge responsibility, Abhishek told IANS: "Of course, it is. Here you have a brand which has approached you to be the face of the brand. It is your responsibility to represent your brand in a correct manner." 
 
The 40-year-old star says a person endorsing a brand must also relate to it.
 
"If I may be a bit critical, I think we have forgotten the way -- especially when we have celebrity endorsers -- what is the relatability? There has to be some relatability. I have never done a huge number of endorsements throughout my career and I'm very proud to say that my longest ever endorsement is with Omega. We have been together for an entire decade," Abhishek said. 
 
"In today's day and age, I feel there is less relatability (between a brand and those who endorse it). I feel that maybe because in our country, our cinema and actors are so popular, that people say, 'Let's just pick up anybody for any brand'. But do you believe in that brand? For me, that is important," he added. 
 
Abhishek says he needs to believe what the brand stands for and wouldn't want to endorse something which he wouldn't personally use. 
 
"I wouldn't want to endorse a product which I would not personally use. If I don't use it personally and if I don't believe in the company personally, then it is incorrect and immoral of me to expect somebody else," he said.

MORE Bollywood ARTICLES

It's Dangerous To Drink Coffee With Karan Johar: Twinkle Khanna

It's Dangerous To Drink Coffee With Karan Johar: Twinkle Khanna
In a promo of the episode, the actress-turned-author and interior designer is seen giving out answers without any inhibitions.

It's Dangerous To Drink Coffee With Karan Johar: Twinkle Khanna

Didn't miss Abhishek Kapoor during 'Rock On 2': Farhan Akhtar

Didn't miss Abhishek Kapoor during 'Rock On 2': Farhan Akhtar
Actor-filmmaker Farhan Akhtar says there was "nostalgia" about "Rock On!!" while working on its forthcoming sequel, but he did not have time to miss anyone, including director Abhishek Kapoor who helmed the 2008 film.

Didn't miss Abhishek Kapoor during 'Rock On 2': Farhan Akhtar

Akshay Kumar Films For 'Toilet: Ek Prem Katha' On Govardhan Hill

Akshay Kumar Films For 'Toilet: Ek Prem Katha' On Govardhan Hill
Actor Akshay Kumar and actress Bhumi Pednekar are filming for "Toilet: Ek Prem Katha" on the pilgrimage centre Govardhan hill here.

Akshay Kumar Films For 'Toilet: Ek Prem Katha' On Govardhan Hill

Action Standards In India Not Up To The Mark: John Abraham

Bollywood star John Abraham, who often performs daredevil stunts in films, says the action standards in the country are not up to the mark.

Action Standards In India Not Up To The Mark: John Abraham

Shraddha Kapoor Writes Songs Too

Shraddha Kapoor Writes Songs Too
Actress Shraddha Kapoor says along with singing, she writes songs as well.

Shraddha Kapoor Writes Songs Too

Intimate Scenes Are Toughest To Shoot: Rajniesh Duggall

Intimate Scenes Are Toughest To Shoot: Rajniesh Duggall
Actor Rajniesh Dugall, who will be seen in the forthcoming erotic thriller "Wajah Tum Ho", says shooting intimate scenes on camera is the toughest.

Intimate Scenes Are Toughest To Shoot: Rajniesh Duggall