Close X
Saturday, November 16, 2024
ADVT 
Bollywood

Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan

IANS, 18 Nov, 2016 11:56 AM
  • Being A Brand Ambassador A Huge Responsibility: Abhishek Bachchan
Actor Abhishek Bachchan says being a brand ambassador is a matter of huge responsibility.
 
Abhishek, who is the face for luxury timepiece brand Omega, was here on Friday to unveil the new Omega Globemaster.
 
Asked if being a brand ambassador is a huge responsibility, Abhishek told IANS: "Of course, it is. Here you have a brand which has approached you to be the face of the brand. It is your responsibility to represent your brand in a correct manner." 
 
The 40-year-old star says a person endorsing a brand must also relate to it.
 
"If I may be a bit critical, I think we have forgotten the way -- especially when we have celebrity endorsers -- what is the relatability? There has to be some relatability. I have never done a huge number of endorsements throughout my career and I'm very proud to say that my longest ever endorsement is with Omega. We have been together for an entire decade," Abhishek said. 
 
"In today's day and age, I feel there is less relatability (between a brand and those who endorse it). I feel that maybe because in our country, our cinema and actors are so popular, that people say, 'Let's just pick up anybody for any brand'. But do you believe in that brand? For me, that is important," he added. 
 
Abhishek says he needs to believe what the brand stands for and wouldn't want to endorse something which he wouldn't personally use. 
 
"I wouldn't want to endorse a product which I would not personally use. If I don't use it personally and if I don't believe in the company personally, then it is incorrect and immoral of me to expect somebody else," he said.

MORE Bollywood ARTICLES

Watch: Guru Randhawa's 'Fashion' Gets Over A Million Views Online

Watch: Guru Randhawa's 'Fashion' Gets Over A Million Views Online
Punjabi singer Guru Randhawa's new single "Fashion", which launched on September 20, has garnered more than a million views on YouTube.

Watch: Guru Randhawa's 'Fashion' Gets Over A Million Views Online

NBA Player Satnam Singh Becomes 'Wall' Between Ajay And Kajol

NBA Player Satnam Singh Becomes 'Wall' Between Ajay And Kajol
Satnam created history last year by becoming the first Indian to get drafted into the National Basketball Association (NBA), an elite professional basketball league

NBA Player Satnam Singh Becomes 'Wall' Between Ajay And Kajol

I Am Never Scared Of Fashion: Adah Sharma

Actress Adah Sharma says that she doesn't believe in restricting her style to certain things as she is someone who is never scared of fashion.

I Am Never Scared Of Fashion: Adah Sharma

There Should Be Be Difference Between War And Art, Says Anna Hazare

There Should Be Be Difference Between War And Art, Says Anna Hazare
Social activist Anna Hazare on Saturday said artistes were beyond religion and country and there should be a difference between war and art.

There Should Be Be Difference Between War And Art, Says Anna Hazare

Asha Parekh's One Birthday Wish

Veteran actress Asha Parekh, who will turn 74 in October, recently had a health scare which landed her in the hospital. She says her birthday wish is to remain healthy.

Asha Parekh's One Birthday Wish

Raju Srivastav Cancels Show In Pakistan

In a video, which went viral on Twitter on Saturday, Raju can be seen refusing to travel to Pakistan to "entertain those who murder our soldiers".

Raju Srivastav Cancels Show In Pakistan