Close X
Tuesday, November 26, 2024
ADVT 
Bollywood

Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Darpan News Desk IANS, 18 Dec, 2018 09:29 PM
  • Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Anil Kapoor says he has known for a while that Indian audiences have evolved as they can easily differentiate between an old-wine-in-the-new-bottle story and something which feels like a freshly brewed coffee.


The actor, who is one of the producers of Netflix's new Original Selection Day, believes an adaptation of a book should retain the qualities of the source but should also resonate with the modern day and well aware audience.


Netflix's Selection Day is an adaptation of Aravind Adiga's novel of the same name and follows the story of two teenagers, destined for greatness in cricket, and their overbearing, obsessive father.


"There is a reinvention of consumer. The consumer is changing. You have to be aware of changing taste of the consumer also. That is one of the reason we have bought so many rights of books which we are hopefully going to adapt. Otherwise, what happens is that people say that they are getting the same kind of content again and again," Anil Kapoor said in a group interview.


The 61-year-old actor believes the arrival of streaming services has brought in a renaissance where the artistes can showcase their brilliance in their respective crafts.


"This is a great time for Indian talent - actors as well as writers, to show their talent all over the world. There is a certain resonance and something which has clicked, not only in India but everywhere else. You have got the opportunity to show something that will be watched by the entire world. It is something which is very good for the industry."


Kapoor says it is important to localise the source content - be it a book or a television show. Citing the example of his television series 24, which was an adaptation of Keifer Sutherland's American namesake, the actor reveals that certain characters and plot points were modified to suit the Indian audiences.


"24 was an adaptation of something which was already being done but you have to tweak it to the Indian sentiment and sensibilities. You have to. You know, some characters are being tweaked. The writers are there and they tweak it according to what they feel and is best for the consumer without losing the soul of the source."


"Sometimes there are certain stories which we have done and they say, they were better than the books and sometimes the book was better. Like when I did Virasat, it was based on a Malayalam film but they said it was as good or even better. In case of 24, when the original team came and saw it, then by their reaction we felt that we have not let them down," the actor adds.


Anil Kapoor hopes that with Selection Day, they have not let down the author. Selection Day, featuring Yash Dholye, Mohammad Samad, Rajesh Tailang, Mahesh Manjrekar, Ratna Pathak Shah, Shiv Pandit and Karanvir Malhotra, will premiere on Netflix on December 28.

 

MORE Bollywood ARTICLES

'Kedarnath' A Genuine Attempt To Create Harmony: Abhishek Kapoor

'Kedarnath' A Genuine Attempt To Create Harmony: Abhishek Kapoor
Seeing a Muslim porter carrying a Hindu pilgrim on his back -- something that speaks a lot about India as a country -- left a seed in Abhishek Kapoor's heart and mind to tell a tale of "harmony" with his forthcoming Hindi film "Kedarnath".

'Kedarnath' A Genuine Attempt To Create Harmony: Abhishek Kapoor

Sonu Nigam Dresses Up As Cleaner

Sonu, who was shooting a video which focusses on the nostalgia of college and friendships at the institute, believes that in life one must have the zeal to succeed and work hard no matter how arduous the situation. 

Sonu Nigam Dresses Up As Cleaner

Writers Are Most Important Ingredient In Filmmaking: Big B

Writers Are Most Important Ingredient In Filmmaking: Big B
Megastar Amitabh Bachchan, son of late celebrated poet Harivansh Rai Bachchan, says writers are the most important part of the filmmaking process.

Writers Are Most Important Ingredient In Filmmaking: Big B

Priyanka Chopra To Join Mother Madhu Chopra For Wedding Preparations In Jodhpur

Actress Priyanka Chopra's mother Madhu landed here to check on the wedding preparations for her daughter, who is set to marry American singer beau Nick Jonas.

Priyanka Chopra To Join Mother Madhu Chopra For Wedding Preparations In Jodhpur

My Daughter Is An Incredible Life Lesson For Me: Soha Ali Khan

Bollywood actress Soha Ali Khan says being a mother has made her stronger, and that her daughter Inaaya Naumi Kemmu has given her an incredible life lesson.

My Daughter Is An Incredible Life Lesson For Me: Soha Ali Khan

Bollywood Wishes Deepika Ranveer Happiness Forever After

Debuting as "Mrs & Mr" on social media newly-married couple Ranveer Singh and Deepika Padukone received wishes galore from friends and colleagues.

Bollywood Wishes Deepika Ranveer Happiness Forever After