Close X
Monday, November 25, 2024
ADVT 
Bollywood

Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Darpan News Desk IANS, 18 Dec, 2018 09:29 PM
  • Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Anil Kapoor says he has known for a while that Indian audiences have evolved as they can easily differentiate between an old-wine-in-the-new-bottle story and something which feels like a freshly brewed coffee.


The actor, who is one of the producers of Netflix's new Original Selection Day, believes an adaptation of a book should retain the qualities of the source but should also resonate with the modern day and well aware audience.


Netflix's Selection Day is an adaptation of Aravind Adiga's novel of the same name and follows the story of two teenagers, destined for greatness in cricket, and their overbearing, obsessive father.


"There is a reinvention of consumer. The consumer is changing. You have to be aware of changing taste of the consumer also. That is one of the reason we have bought so many rights of books which we are hopefully going to adapt. Otherwise, what happens is that people say that they are getting the same kind of content again and again," Anil Kapoor said in a group interview.


The 61-year-old actor believes the arrival of streaming services has brought in a renaissance where the artistes can showcase their brilliance in their respective crafts.


"This is a great time for Indian talent - actors as well as writers, to show their talent all over the world. There is a certain resonance and something which has clicked, not only in India but everywhere else. You have got the opportunity to show something that will be watched by the entire world. It is something which is very good for the industry."


Kapoor says it is important to localise the source content - be it a book or a television show. Citing the example of his television series 24, which was an adaptation of Keifer Sutherland's American namesake, the actor reveals that certain characters and plot points were modified to suit the Indian audiences.


"24 was an adaptation of something which was already being done but you have to tweak it to the Indian sentiment and sensibilities. You have to. You know, some characters are being tweaked. The writers are there and they tweak it according to what they feel and is best for the consumer without losing the soul of the source."


"Sometimes there are certain stories which we have done and they say, they were better than the books and sometimes the book was better. Like when I did Virasat, it was based on a Malayalam film but they said it was as good or even better. In case of 24, when the original team came and saw it, then by their reaction we felt that we have not let them down," the actor adds.


Anil Kapoor hopes that with Selection Day, they have not let down the author. Selection Day, featuring Yash Dholye, Mohammad Samad, Rajesh Tailang, Mahesh Manjrekar, Ratna Pathak Shah, Shiv Pandit and Karanvir Malhotra, will premiere on Netflix on December 28.

 

MORE Bollywood ARTICLES

Video: Priyanka Chopra, Nick Jonas Accused Of 'Animal Cruelty'. Here’s Why

"Dear Priyanka Chopra and Nick Jonas. Elephants for weddings live in chains and horses are controlled with whips, spiked bits. People are rejecting elephant rides and having horse-free weddings.

Video: Priyanka Chopra, Nick Jonas Accused Of 'Animal Cruelty'. Here’s Why

Twitter Explodes Over Priyanka Chopra’s Wedding Fireworks

The sky here was lit up with fireworks to celebrate actress Priyanka Chopra and American singer Nick Jonas' nuptials on Saturday at the royal Umaid Bhawan Palace.

Twitter Explodes Over Priyanka Chopra’s Wedding Fireworks

WATCH: Sophie Turner Had All The Right Moves At Priyanka Chopra And Nick Jonas' Sangeet

The designer duo shared a picture of Turner dancing at the sangeet ceremony, captioned “She’s got the moves! @sophiet danced her way into our hearts at the Sangeet. She wears Rechi by Abu Jani Sandeep Khosla.

WATCH: Sophie Turner Had All The Right Moves At Priyanka Chopra And Nick Jonas' Sangeet

See the First Pics of Priyanka Chopra and Nick Jonas as a Married Pair

The couple tied the knot in Hindu and Christian wedding ceremonies over the weekend.

See the First Pics of Priyanka Chopra and Nick Jonas as a Married Pair

Ayushmann Khurrana Announces His Next Film Dream Girl

Ayushmann Khurrana, who has lately been giving everyone a run for their money with his successful movies like Andhadhun and Badhaai Ho. And now the actor is returning to the big screen with yet another project. Ayushmann will soon be seen on the celluloid in and as Dream Girl.

Ayushmann Khurrana Announces His Next Film Dream Girl

Shah Rukh Khan Holding Sword, Not Sikh Kirpan In Zero Poster: Makers Tell Bombay High Court

The makers of Shah Rukh Khan’s upcoming film Zero have told the Bombay High Court that the actor is not holding a kirpan but a sword in the poster and trailer for the film.

Shah Rukh Khan Holding Sword, Not Sikh Kirpan In Zero Poster: Makers Tell Bombay High Court