Close X
Wednesday, November 27, 2024
ADVT 
Bollywood

Amitabh Bachchan Gives A-Capella Twist To Iconic Song Sar Jo Tera Chakraaye

Darpan News Desk IANS, 21 Mar, 2018 01:21 PM
  • Amitabh Bachchan Gives A-Capella Twist To Iconic Song Sar Jo Tera Chakraaye
The iconic song "Sar jo tera chakraaye" from the 1957 film "Pyaasa" has got an A-Capella twist by megastar Amitabh Bachchan for a special music video.
 
 
The veteran actor sang and shot for this unique recreation for Navratna Cool Oil earlier this year. It has been digitally released on Youtube.
 
 
"Dangal" director Nitesh Tiwari, who was behind the camera for this video, said in a statement: "Amitabh Bachchan got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation.
 
 
"It has been a wonderful experience for all of us and we have released the music digitally to connect better with today's consumers who are digitally active and also love Bollywood music."
 
 
 
 
For the uninitiated, A-Capella is group or solo singing in choral style which is without instrumental accompaniment. In this, the background music is usually created by beats made by the human mouth, usually one linking to the other one, like hitting the floor, then the desk, then the wall to make a beat that goes together, while actually singing the song.
 
 
Tiwari added: "The music format of A-capella is growing in popularity among the young music lovers of today. We found that the rhythm of A-Capella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing 'champis' to their clients." 
 
 
The video is created by Leo Burnett Orchard. 
 
 
Harsha V Agarwal, Director, Emami Limited, said the song "Sar jo tera chakraye" was chosen as the song and its portrayal of a barber offering a relaxing massage has a natural correlation with their brand.

MORE Bollywood ARTICLES

This Is Why Salman Khan Will Share Stories Of Real-life Heroes On Social Media

This Is Why Salman Khan Will Share Stories Of Real-life Heroes On Social Media
Superstar Salman Khan will be sharing stories of real life heroes.

This Is Why Salman Khan Will Share Stories Of Real-life Heroes On Social Media

When I Made 'Guzaarish' On Euthanasia, There Was Hue And Cry: Sanjay Leela Bhansali

When I Made 'Guzaarish' On Euthanasia, There Was Hue And Cry: Sanjay Leela Bhansali
"I remember when I had made 'Guzaarish', there was plenty of hue and cry over my plea to allow the irreversibly ailing to end their lives," Bhansali said.

When I Made 'Guzaarish' On Euthanasia, There Was Hue And Cry: Sanjay Leela Bhansali

Fans Lose Calm As Deepika Padukone Gets International Recognition

Fans Lose Calm As Deepika Padukone Gets International Recognition
Fans are losing their calm as Bollywood actress Deepika Padukone got placed on Variety Magazine's International Women's Impact report.

Fans Lose Calm As Deepika Padukone Gets International Recognition

WATCH: Robert De Niro Sings At Anupam Kher's Surprise Birthday Party He Hosted

WATCH: Robert De Niro Sings At Anupam Kher's Surprise Birthday Party He Hosted
Hollywood star Robert De Niro surprised Anupam Kher by hosting a surprise birthday dinner for the veteran Indian actor.

WATCH: Robert De Niro Sings At Anupam Kher's Surprise Birthday Party He Hosted

Deceased Fan Leaves All Her Belongings To Sanjay Dutt, Bollywood Star Rejects Dead Fan's Gift

Sanjay Dutt had an "overwhelming" experience when he learnt that a 62-year-old fan of his has willed all her valuables to the actor, reported Mumbai Mirror. 

Deceased Fan Leaves All Her Belongings To Sanjay Dutt, Bollywood Star Rejects Dead Fan's Gift

See Pics: Boney Kapoor Immerses Sridevi’s Ashes In Haridwar. Anil Kapoor, Amar Singh Accompany Him

See Pics: Boney Kapoor Immerses Sridevi’s Ashes In Haridwar. Anil Kapoor, Amar Singh Accompany Him
A part of the ashes of Bollywood actress Sridevi were immersed in the holy Ganges in Haridwar in Uttar Pradesh on Thursday by her husband and film producer Boney Kapoor.

See Pics: Boney Kapoor Immerses Sridevi’s Ashes In Haridwar. Anil Kapoor, Amar Singh Accompany Him