Close X
Thursday, October 3, 2024
ADVT 
Bollywood

Amitabh Bachchan Gives A-Capella Twist To Iconic Song Sar Jo Tera Chakraaye

Darpan News Desk IANS, 21 Mar, 2018 01:21 PM
  • Amitabh Bachchan Gives A-Capella Twist To Iconic Song Sar Jo Tera Chakraaye
The iconic song "Sar jo tera chakraaye" from the 1957 film "Pyaasa" has got an A-Capella twist by megastar Amitabh Bachchan for a special music video.
 
 
The veteran actor sang and shot for this unique recreation for Navratna Cool Oil earlier this year. It has been digitally released on Youtube.
 
 
"Dangal" director Nitesh Tiwari, who was behind the camera for this video, said in a statement: "Amitabh Bachchan got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation.
 
 
"It has been a wonderful experience for all of us and we have released the music digitally to connect better with today's consumers who are digitally active and also love Bollywood music."
 
 
 
 
For the uninitiated, A-Capella is group or solo singing in choral style which is without instrumental accompaniment. In this, the background music is usually created by beats made by the human mouth, usually one linking to the other one, like hitting the floor, then the desk, then the wall to make a beat that goes together, while actually singing the song.
 
 
Tiwari added: "The music format of A-capella is growing in popularity among the young music lovers of today. We found that the rhythm of A-Capella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing 'champis' to their clients." 
 
 
The video is created by Leo Burnett Orchard. 
 
 
Harsha V Agarwal, Director, Emami Limited, said the song "Sar jo tera chakraye" was chosen as the song and its portrayal of a barber offering a relaxing massage has a natural correlation with their brand.

MORE Bollywood ARTICLES

Ayushmann's Next Titled 'Badhai Ho'

Ayushmann's Next Titled 'Badhai Ho'
Actor Ayushmann Khurrana will be next seen in Junglee Pictures' "Badhai Ho".

Ayushmann's Next Titled 'Badhai Ho'

I Don't Tell Aditya To Cast Me In Films: Rani Mukerji

Actress Rani Mukerji, who is coming back to the big screen with "Hichki" after a long hiatus, says she doesn't ask her husband and filmmaker Aditya Chopra to cast her in films.

I Don't Tell Aditya To Cast Me In Films: Rani Mukerji

Sonali Kulkarni Reminisces 'Dil Chahta Hai' Days In Goa

'Dil Chahta Hai', which is one of the landmark Bollywood films, starring actors Aamir Khan, Saif Ali Khan, Akshaye Khanna, Preity Zinta and Sonali Kulkarni managed to charm the people with its slice-of-life honesty back in 2001.

Sonali Kulkarni Reminisces 'Dil Chahta Hai' Days In Goa

Rani Mukerji Backs Sanjay Leela Bhansali On 'Padmavati'

Rani Mukerji Backs Sanjay Leela Bhansali On 'Padmavati'
Expressing anguish over the row over Sanjay Leela Bhansali's period drama "Padmavati", National Award winning actor Prosenjit Chatterjee says directors will stop making historical films while actress Rani Mukerji said she stands by the director.

Rani Mukerji Backs Sanjay Leela Bhansali On 'Padmavati'

Film Industry Plans 15-Minute 'blackout' In Support Of 'Padmavati'

Confirming the plan, Ashoke Pandit of IFTDA told IANS: "We will keep showing our support for 'Padmavati' and SLB (Sanjay Leela Bhansali) because it is the basic right of a creative person to tell a story in his own way.

Film Industry Plans 15-Minute 'blackout' In Support Of 'Padmavati'

WATCH: Indian Short Film Kheer ft. Anupam Kaher Wins At Vancouver International South Asian Film Fes

WATCH: Indian Short Film Kheer ft. Anupam Kaher Wins At Vancouver International South Asian Film Fes
Anupam Kher's Short Film "Kheer" Bags The Best International Short Film Award In Surrey

WATCH: Indian Short Film Kheer ft. Anupam Kaher Wins At Vancouver International South Asian Film Fes