Close X
Sunday, November 10, 2024
ADVT 
Bollywood

Akshay Kumar To Participate In Marathon Aimed At Tackling Menstrual Taboos

Darpan News Desk IANS, 24 Jan, 2019 09:52 PM

    Bollywood actor Akshay Kumar will participate in the Lucknow leg of a nationwide Run4Niine marathon aimed at tackling menstrual taboos, it was announced on Thursday.


    The marathon will be held in 500 cities across India on March 8 to mark International Women's Day.


    Run4Niine is expanding its nationwide '#18to82' campaign, initiated by the Niine Movement, to bridge the gap between the 18 per cent of menstruating females in India who use sanitary napkins, and the 82 per cent predominantly engaging in unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash, read a statement.


    "Pad Man" star and Niine Movement champion Akshay will flag off Run4Niine here. In addition to starting this unique nationwide campaign, Akshay will also be a part of a special event where guests will be entertained and inspired to talk about the importance of menstrual hygiene awareness.


    Akshay said: "When I made the movie 'Pad Man', I was hoping for it to turn into a conversation. But today, after a year, I can proudly say that it has grown to become a phenomenal movement, truly at a grassroots level.


    "I am therefore excited to announce my partnership with the Niine Movement to take this to the streets of India and invite my fellow citizens, compatriots, change makers and pathbreakers to join me for Run4Niine, to raise awareness and initiate action on menstrual hygiene. Each of us when joined together will form a chain - an unstoppable force fighting an improbable stigma."


    On the significance of the event taking place to mark International Women's Day, Akshay said: "It is a significant day for women and girls across the world, a day when not only women are celebrated for their achievements and contributions in all sectors of life but a cold reminder of the inequalities that exist in our society which have kept girls and women back for centuries."


    As an inclusive initiative, Run4Niine will bring together both genders, across all ages, backgrounds and of all abilities - to run, walk, jog and wheel across their cities, and help break the silence associated with menstruation and to join the Chain of Niine.


    Run4Niine partner Junior Chambers International (JCI), the non-profit organisation encouraging young people to be active responsible citizens, will help take the aLet's Talk About Periods' message to the streets of India and in up to 500 cities, made possible through JCI's chapter networks.


    The Federation of Obstetric and Gynaecological Societies of India (FOGSI) will be holding workshops in each of the 500 cities where Run4Niine activities will be taking place. The Niine Movement and Niine Sanitary Napkins, the made-in-India, affordable yet premium sanitary napkins brand was co-founded by leading Gorakhpur social-entrepreneurs, Amar Tulsiyan and Gaurav Bathwal and Kanpur entrepreneur Sharat Khemka.

    MORE Bollywood ARTICLES

    Hrithik Is Looking Better Than Before, Says Tiger Shroff

    Hrithik Is Looking Better Than Before, Says Tiger Shroff
    Tiger, 28, a huge admirer of Hrithik, will collaborate with the 45-year-old actor for the first time in a yet-untitled Yash Raj Films' production.

    Hrithik Is Looking Better Than Before, Says Tiger Shroff

    Not Being Part Of 'Manikarnika...' Will Always Bother Me: Sonu Sood

    Not Being Part Of 'Manikarnika...' Will Always Bother Me: Sonu Sood
    Sonu Sood had to walk out of "Manikarnika: The Queen of Jhansi" owing to his professional commitment towards "Simmba".

    Not Being Part Of 'Manikarnika...' Will Always Bother Me: Sonu Sood

    Always Wanted To Do Something Performance-Oriented: Ankita Lokhande

    Always Wanted To Do Something Performance-Oriented: Ankita Lokhande
    Actress Ankita Lokhande says she chose "Manikarnika - The Queen of Jhansi" starring Kangana Ranaut because she wanted to do something which was acting and performance-oriented.

    Always Wanted To Do Something Performance-Oriented: Ankita Lokhande

    Farhan, Shankar-Ehsaan-Loy To Perform At Lalkaar Concert

    Farhan, Shankar-Ehsaan-Loy To Perform At Lalkaar Concert
    Actor Farhan Akhtar, Shankar-Ehsaan-Loy and Shaan among other performers will take the stage at the Lalkaar concert here on February 14, taking forward a message on women empowerment.

    Farhan, Shankar-Ehsaan-Loy To Perform At Lalkaar Concert

    I’ve Had No Involvement In My Father'S Business: Shilpa Shetty

    I’ve Had No Involvement In My Father'S Business: Shilpa Shetty
    Actress Shilpa Shetty Kundra on Wednesday said she has had no involvement in her late father's business, amid reports that she, her mother and her sister are being dragged to court over a Rs 21 lakh loan taken by Surendra Shetty.

    I’ve Had No Involvement In My Father'S Business: Shilpa Shetty

    Army Defines Real Meaning Of Patriotism: Yami Gautam

    Actress Yami Gautam, whose latest release "Uri: The Surgical Strike" has become her first movie to cross the Rs 100 crore mark, says it is most appropriate to dedicate the success to the Indian Army and their families.

    Army Defines Real Meaning Of Patriotism: Yami Gautam

    PrevNext