Close X
Friday, November 29, 2024
ADVT 
Bollywood

Aishwarya Rai Stresses Importance Of Cord Banking

IANS, 07 Aug, 2015 12:53 PM
    Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - IndiaÂ’s first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.
     
    “This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child.
     
    “The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement. 
     
    The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service.
     
    In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. 
     
    Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.
     
    V.Ravi Shankar, chief marketing officer of the brand, said: “Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth”.
     
    The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks. 

    MORE Bollywood ARTICLES

    'Bajrangi Bhaijaan' made tax-free in UP

    'Bajrangi Bhaijaan' made tax-free in UP
    Uttar Pradesh Chief Minister Akhilesh Yadav on Monday announced tax free status for Salman Khan-starrer "Bajrangi Bhaijaan" in the state.

    'Bajrangi Bhaijaan' made tax-free in UP

    People consider me cinema's journalist: Madhur Bhandarkar

    National Film Award-winning director Madhur Bhandarkar is held in high regard for the in-depth research he puts in for every film, and now he claims that people often think that he is a "journalist who showcases facts on celluloid".

    People consider me cinema's journalist: Madhur Bhandarkar

    Himmanshoo, Amruta Win 'Nach Baliye 7'

    Himmanshoo, Amruta Win 'Nach Baliye 7'
    Along with a winning trophy, featuring a dancing couple inside a big ring, the couple got Rs.30 lakh and a Honda Jazz car. They were also presented with a Rs.5-lakh cheque by the sponsors.

    Himmanshoo, Amruta Win 'Nach Baliye 7'

    Salman Khan's Bajrangi Bhaijaan Makes Aamir Khan Cry!

    Salman Khan's Bajrangi Bhaijaan Makes Aamir Khan Cry!
    The 50-year-old actor took to micro-blogging website Twitter to praise the film, which minted Rs.63.75 crore within two days of its release. 

    Salman Khan's Bajrangi Bhaijaan Makes Aamir Khan Cry!

    Abhishek Bachchan Gets 7 Million Twitter Followers

    Actor Abhishek Bachchan has amassed seven million fans on micro-blogging website Twitter and has thanked them for their love and support.

    Abhishek Bachchan Gets 7 Million Twitter Followers

    Bajrangi Bhaijaan Mints Over Rs.35 Crore On Eid

    Bajrangi Bhaijaan Mints Over Rs.35 Crore On Eid
    After garnering appreciation from the film fraternity, who called “Bajrangi Bhaijaan” Salman's “best film ever”, the Kabir Khan directorial has managed to enthrall the viewers too. 

    Bajrangi Bhaijaan Mints Over Rs.35 Crore On Eid