Close X
Sunday, November 24, 2024
ADVT 
Bollywood

After 'Distrust' Allegation, Ad Starring Amitabh Bachchan, Daughter Shweta Withdrawn

Darpan News Desk IANS, 23 Jul, 2018 01:54 PM
    A leading jewelry chain today withdrew a one-and-a-half minute long advertisement featuring megastar Amitabh Bachchan and his daughter Shweta Bachchan Nanda after it came under attack from a bank union which said it was aimed at creating 'distrust' in the banking system.
     
     
    "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement
     
     
    He said, "we understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."
     
     
    "We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.
     
     
    Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country," the statement said.
     
     
     
     
    All India Bank Officers' Confederation, an organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.
     
     
    AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."
     
     
    However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction."
     
     
    The advertisement features Mr Bachchan as an old man and Shweta Bachchan Nanda as his daughter. Mr Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.
     
     
    "The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks," Datta had said.
     
     
     
     
    Bachchan had tweeted the video of the ad, saying "Emotional moment for me.. tears welling up every time I see it.. daughters are the best !!"

    MORE Bollywood ARTICLES

    Ranbir Kapoor Is A Brat: Karishma Tanna

    Ranbir Kapoor Is A Brat: Karishma Tanna
    Actress Karishma Tanna, who is gearing up for the release of her second Hindi film "Sanju", says her co-star Ranbir Kapoor is amazing to work with and is a complete brat.

    Ranbir Kapoor Is A Brat: Karishma Tanna

    Kangana Ranaut Becomes Face Of Vogue Wedding Show 2018

    Actress Kangana Ranaut has been roped in as the face of the forthcoming sixth edition of The Vogue Wedding Show 

    Kangana Ranaut Becomes Face Of Vogue Wedding Show 2018

    Rajkummar Rao Wraps Up 'Fanne Khan' Shoot

    Rajkummar Rao Wraps Up 'Fanne Khan' Shoot
    Actor Rajkummar Rao has finished shooting for "Fanne Khan", which also stars Anil Kapoor and Aishwarya Rai Bachchan.

    Rajkummar Rao Wraps Up 'Fanne Khan' Shoot

    'Panipat' Shoot To Begin In November

    Filmmaker Ashutosh Gowariker will begin filming his next period drama "Panipat" in November.

    'Panipat' Shoot To Begin In November

    Natasha Suri Signs Mika Singh's 'Aadat'

    Actress Natasha Suri, who made her acting debut with the Malayalam movie "King Liar", is on board for Bollywood project "Aadat", produced by singer Mika Singh.

    Natasha Suri Signs Mika Singh's 'Aadat'

    It Was High Time To Jump Back Into Bollywood: Ashutosh Rana

    Actor Ashutosh Rana has completed shooting for four films in the past six months, making a grand comeback of sorts into Bollywood. He says it was high time he returned as people had started questioning him about "vanishing" from the industry.

    It Was High Time To Jump Back Into Bollywood: Ashutosh Rana