Close X
Wednesday, November 27, 2024
ADVT 
Bollywood

After 'Distrust' Allegation, Ad Starring Amitabh Bachchan, Daughter Shweta Withdrawn

Darpan News Desk IANS, 23 Jul, 2018 01:54 PM
    A leading jewelry chain today withdrew a one-and-a-half minute long advertisement featuring megastar Amitabh Bachchan and his daughter Shweta Bachchan Nanda after it came under attack from a bank union which said it was aimed at creating 'distrust' in the banking system.
     
     
    "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement
     
     
    He said, "we understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."
     
     
    "We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.
     
     
    Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country," the statement said.
     
     
     
     
    All India Bank Officers' Confederation, an organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.
     
     
    AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."
     
     
    However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction."
     
     
    The advertisement features Mr Bachchan as an old man and Shweta Bachchan Nanda as his daughter. Mr Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.
     
     
    "The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks," Datta had said.
     
     
     
     
    Bachchan had tweeted the video of the ad, saying "Emotional moment for me.. tears welling up every time I see it.. daughters are the best !!"

    MORE Bollywood ARTICLES

    Akash-Shloka Mehendi Ceremony: Decoding Bride-to-Be's Look

    With the wedding season on in the Ambani family, Reliance Industries Chairman and Managing Director Mukesh Ambani and Nita Ambani on Wednesday hosted the Mehendi ceremony of their son Akash Ambani and his bride-to-be Shloka Mehta at their residence here.

    Akash-Shloka Mehendi Ceremony: Decoding Bride-to-Be's Look

    SEE PIC: Salman, Jacqueline Sizzle On Latest Cover Of Filmfare!

    The super hit pair of Salman Khan and Jacqueline Fernandez is all set to raise the temperature with their sizzling chemistry on the latest cover of Filmfare Magazine.

    SEE PIC: Salman, Jacqueline Sizzle On Latest Cover Of Filmfare!

    Here's The First Poster Of Taapsee-Rishi Kapoor's 'Mulk'

    Here's The First Poster Of Taapsee-Rishi Kapoor's 'Mulk'
    Film critic Taran Adarsh took to his Twitter handle to share the posters, wherein the National award-winning star along with veteran actor Rishi Kapoor look intense.

    Here's The First Poster Of Taapsee-Rishi Kapoor's 'Mulk'

    Priyanka Chopra Named 'Hottest Woman On The Planet' For The Fifth Year In A Row

    Priyanka Chopra Named 'Hottest Woman On The Planet' For The Fifth Year In A Row
    Priyanka Chopra looks like a dream in an all-white avatar on a magazine cover.

    Priyanka Chopra Named 'Hottest Woman On The Planet' For The Fifth Year In A Row

    WATCH: Sachin Tendulkar Urges Fans To Play The Sport They Love

    Master Blaster Sachin Tendulkar on Thursday shared a video on Twitter, urging fans to play the sport they love.

    WATCH: Sachin Tendulkar Urges Fans To Play The Sport They Love

    My Time In Jail Broke My Ego: Sanjay Dutt

    My Time In Jail Broke My Ego: Sanjay Dutt
    Actor Sanjay Dutt says spending days in prison broke his ego, but made him a better person.

    My Time In Jail Broke My Ego: Sanjay Dutt