Close X
Sunday, November 10, 2024
ADVT 
Bollywood

After 'Distrust' Allegation, Ad Starring Amitabh Bachchan, Daughter Shweta Withdrawn

Darpan News Desk IANS, 23 Jul, 2018 01:54 PM
    A leading jewelry chain today withdrew a one-and-a-half minute long advertisement featuring megastar Amitabh Bachchan and his daughter Shweta Bachchan Nanda after it came under attack from a bank union which said it was aimed at creating 'distrust' in the banking system.
     
     
    "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement
     
     
    He said, "we understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."
     
     
    "We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.
     
     
    Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country," the statement said.
     
     
     
     
    All India Bank Officers' Confederation, an organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.
     
     
    AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."
     
     
    However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction."
     
     
    The advertisement features Mr Bachchan as an old man and Shweta Bachchan Nanda as his daughter. Mr Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.
     
     
    "The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks," Datta had said.
     
     
     
     
    Bachchan had tweeted the video of the ad, saying "Emotional moment for me.. tears welling up every time I see it.. daughters are the best !!"

    MORE Bollywood ARTICLES

    'Face the Trial': Supreme Court Pulls Up Rajinikanth's Wife Latha Over Payment to Ad Firm

    'Face the Trial': Supreme Court Pulls Up Rajinikanth's Wife Latha Over Payment to Ad Firm
    The Supreme Court on Tuesday pulled up Latha Rajinikanth, the wife of Tamil superstar-turned politician Rajinikanth, for not complying with its order and her undertaking to repay the outstanding amount of Rs 6.2 crore to an advertising agency.

    'Face the Trial': Supreme Court Pulls Up Rajinikanth's Wife Latha Over Payment to Ad Firm

    Akshay Kumar Clears The Air About His Tweet On Toilet 2

    Akshay Kumar Clears The Air About His Tweet On Toilet 2
    Riding high on the success of "Toilet - Ek Prem Katha", actor Akshay Kumar will soon be coming out with "Toilet 2".

    Akshay Kumar Clears The Air About His Tweet On Toilet 2

    Kriti Kharbanda Takes Up Pole Dancing To Stay Fit Ahead Of Housefull 4

    Kriti Kharbanda Takes Up Pole Dancing To Stay Fit Ahead Of Housefull 4
    Actress Kriti Kharbanda has taken to pole dancing for fitness.

    Kriti Kharbanda Takes Up Pole Dancing To Stay Fit Ahead Of Housefull 4

    Diljit Dosanjh's Turban Makes Me Proud: Angad Bedi

    Diljit Dosanjh's Turban Makes Me Proud: Angad Bedi
    Actor Angad Bedi says he had fun shooting "Soorma" with Diljit Dosanjh and Taapsee Pannu, adding that they complement each other.

    Diljit Dosanjh's Turban Makes Me Proud: Angad Bedi

    Anything Is Possible With Strong Will, Tough Mind: Kangana Ranaut

    Anything Is Possible With Strong Will, Tough Mind: Kangana Ranaut
    Actress Kangana Ranaut, who will be seen in a never seen before avatar in new video campaign for fitness brand Reebok, says that a strong will and tough mind can make anything possible

    Anything Is Possible With Strong Will, Tough Mind: Kangana Ranaut

    Reality Shows Are Like Crash Courses: Sana Saeed

    Initially, Sana did some fiction TV shows like "Babul Ka Aangann Chootey Na" and "Lo Ho Gayi Pooja Iss Ghar Ki". She then tried her hand at reality shows such as "Jhalak Dikhhla Jaa" and "Nach Baliye".

    Reality Shows Are Like Crash Courses: Sana Saeed