Close X
Saturday, September 28, 2024
ADVT 
Bollywood

After 'Distrust' Allegation, Ad Starring Amitabh Bachchan, Daughter Shweta Withdrawn

Darpan News Desk IANS, 23 Jul, 2018 01:54 PM
    A leading jewelry chain today withdrew a one-and-a-half minute long advertisement featuring megastar Amitabh Bachchan and his daughter Shweta Bachchan Nanda after it came under attack from a bank union which said it was aimed at creating 'distrust' in the banking system.
     
     
    "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect," Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman said in a statement
     
     
    He said, "we understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."
     
     
    "We state that the creative advertisement was a work of fiction and not a reflection of banking employees at large.
     
     
    Along with crores of Indians, we acknowledge the valuable contribution of the banking community to our country," the statement said.
     
     
     
     
    All India Bank Officers' Confederation, an organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement.
     
     
    AIBOC general secretary Soumya Datta had alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain."
     
     
    However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction."
     
     
    The advertisement features Mr Bachchan as an old man and Shweta Bachchan Nanda as his daughter. Mr Bachchan, depicted as a person with integrity and honesty, is seen visiting a bank branch along with his daughter to return the extra money credited in his pension account and his bitter encounter with bank employees in the process.
     
     
    "The advertisement portrays banks in bad light, casting aspersion, hurting the sentiment of millions of personnel, stakeholders and is a direct attempt to ruin the trust and confidence of billions of citizenries in banks," Datta had said.
     
     
     
     
    Bachchan had tweeted the video of the ad, saying "Emotional moment for me.. tears welling up every time I see it.. daughters are the best !!"

    MORE Bollywood ARTICLES

    Pakistan Decries Ban On Its Artistes In India

    Pakistan Decries Ban On Its Artistes In India
    Pakistan on Wednesday criticised India for "anti-Pakistan prejudice" as the Indian Motion Pictures Producers Association (IMPPA) upheld its ban on Pakistani performing artistes.

    Pakistan Decries Ban On Its Artistes In India

    Sandeep Singh The Best Coach I Ever Had: Taapsee Pannu

    Sandeep Singh The Best Coach I Ever Had: Taapsee Pannu
    Actress Taapsee Pannu, who awaits the release of her upcoming film "Soorma", says that hockey player Sandeep Singh is the best coach she has ever had.

    Sandeep Singh The Best Coach I Ever Had: Taapsee Pannu

    Atif Aslam Refuses To Promote Bollywood Song, Says Film's Producer

    Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song "Sehmi hai dhadkan" from the forthcoming Bollywood film "Daas Dev", says its producer Sanjeev Kumar.

    Atif Aslam Refuses To Promote Bollywood Song, Says Film's Producer

    I Believe In Living In The Moment: Aditi Rao Hydari

    I Believe In Living In The Moment: Aditi Rao Hydari
    Actress Aditi Rao Hydari says time is luxury and that she believes in living in the moment.

    I Believe In Living In The Moment: Aditi Rao Hydari

    State Honours For Sridevi's Funeral As Lakhs Gather To Bid Farewell

    State Honours For Sridevi's Funeral As Lakhs Gather To Bid Farewell
    Lakhs of people joined film stars and celebrities to bid adieu on Wednesday to the first lady superstar of India Sridevi, who was cremated here with state honours amidst outpouring of grief by her fans.

    State Honours For Sridevi's Funeral As Lakhs Gather To Bid Farewell

    Heroes May Turn Stereotypical In Bollywood, Not Actors: Nawazuddin

    Heroes May Turn Stereotypical In Bollywood, Not Actors: Nawazuddin
      In an interview with IANS, one of the most versatile performers of present day Bollywood talked about evolution of Indian films, lack of audience in theatres as well as his methods and aspirations as an actor.

    Heroes May Turn Stereotypical In Bollywood, Not Actors: Nawazuddin